November saw the official release of - a new fashion and style portal offering up to the minute news on the latest celebrity led footwear fashion trends. was officially launched last month with the aim of bringing all the latest fashionable footwear news into one convenient location, and to provide easy access to cheap deals from all the nations best loved online fashionable footwear brands ( The site offers insights into the latest footwear trends, and attempts to get under the skin of the footwear industry to find out the latest news and trends before the shoes hit the high street.

The owners and staff at have long been followers of fashion and footwear, and the website gives them the opportunity to share their passion and knowledge of footwear their visitors. Their passion for footwear is highly evident throughout the site, and has been a major contributing factor to its initial popularity. It is clear after reading the articles that the site is being written by shoe lovers for shoe lovers, to share a common love of shoes. has already started to attract a large fan base following its launch last month, as word spreads virally through blogs and portals serving the United Kingdom, allowing reader’s access to the latest celebrity sightings to find out what footwear is hot, and to get a better idea of what footwear is not. The site stands out from other fashion and footwear blogs on the internet, with the emphasis aimed at proving interesting news and gossip, with articles on what people really what to know when considering a new shoe purchase. It offers a much broader experience for the reader to help visitors find out about what’s hot for each season, and to decide carefully about the next shoe purchase, rather than target impulse purchasers. The website aims to give more breadth of information about the best brands and models released each season, with a small selection of handpicked special deals on online purchases. It is certainly a refreshing change from many of the websites now springing up all over the internet, concerned solely with sales.

Being positioned to get the latest news on celebrity footwear and fashion, with news from the industry on the next seasons trends enables to publish the latest fashion footwear news as soon as it breaks, offering the style and content of a monthly fashion magazine, with the speed and regularity of a fashion blog. Whilst both are well served by the internet and at newsagents, there is certainly a gap in the market for a footwear specialist to bring regular, interesting and entertaining news on fashion. News on shoes is important to a great many people up and down the country, as evidenced by the success of the launch, and it is likely that the site will see its fan base grow over the coming months.

The latest celebrity led fashion and footwear trends are now available to read at

Published on: 11:41PM on 16th December 2010