hybris, a leading multichannel commerce software vendor, has announced the appointment of Kees de Vos to the new role of Director of Business Consulting, enabling the company to bring even greater focus to the importance of multichannel opportunities for customer’s businesses.

Kees de Vos joins hybris after four years at retail consultancy, Javelin Group, where, as Director of Technology, he headed up a team providing strategic multichannel and eCommerce technology advice to customers, including leading international retailers, His involvement in retail and eCommerce began 10 years ago, when, as eCommerce Principal at Salmon, he was responsible for the design and delivery of multichannel platforms.

hybris established its Business Consulting practice in 2010 to deliver the best multichannel opportunities for its customers. As director of the practice, de Vos will work with clients to deliver strategic but pragmatic, business-focused advice to enable them to realise the maximum ROI on their investment. This will involve applying proven multichannel best practice, from business planning to post go-live operations and optimization.

“I am very passionate about multichannel retail and I feel strongly that my views on the opportunities that are available to customers through eCommerce and multichannel retail marry exactly with those of hybris. A key part of my role will be evangelising the hybris vision to the wider market, and helping customers to understand the significant opportunity that our solution can bring to their business,” said de Vos.

Commenting on the appointment, Ariel Luedi, CEO at hybris, said: “Kees de Vos is extremely well placed to communicate strategic consultancy to our customers based on his wide and detailed experience working with some of the world’s best known retail brands. He is able to combine his technical expertise and business knowledge to ensure successful implementations of large-scale multichannel solutions, and he will be a valuable member of our growing management team.”

About hybris
hybris is a leading vendor of next generation agile multichannel commerce software. Its clear vision about the need for consistency, co-ordination and personalisation of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated, agile solution which supports the industrialisation and automation of operational marketing and sales processes. It is spearheading innovation in this field, enabling businesses to communicate and sell across all channels in a consistent and effective way.

Established in 1997, hybris has a proven track record of profitability and growth, with ambitious expansion plans for the future. Headquartered in Munich, it has offices in the U.S., UK, Netherlands, Switzerland, Austria, Italy, France and Sweden. Its international presence is extended via a dedicated network of business and technology partners across Europe and the USA. It has over 240 customers worldwide running more than 2,000 websites "powered by hybris". Customers are local and global brands from retail and manufacturing industries, including: Adidas, Levi´s, Lufthansa, Nespresso, Toys´R´Us, Coca Cola Beverages, Ericsson, Rexel, Bobcat and Kaiser+Kraft.

For further information please contact:
Julie Kirby or James Cooper
Ascendant Communications
Tel: +44 (0) 7956 955625
E-mail: jkirby@ascendcomms.net / jcooper@ascendcomms.net

Published on: 6:24AM on 18th December 2010