Makro, the cash & carry wholesaler, has launched its first transactional website which will open up the Makro brand to an even larger business audience. The new site has been designed and built by Maginus, expert providers of integrated software solutions for multi channel retail and distribution companies.

Maginus will also provide hosting and full support for the website, which is fully SEO enabled and tagged for Google analytics. One of the key benefits for Makro is that they will have full control of website content and visuals, enabling them to make changes to the site themselves. Maginus eCommerce will continue to grow with the business, supporting the company’s plans for expansion. The agility of the software enables it to provide support through busy transaction periods – such as the Christmas season. The web store will initially consist of professional catering equipment and appliances, but the range will continue to grow as the company adds more products and new categories to the site.

Keith Ellin, Information Manager at Makro, said, “We chose Maginus because they offered a solution that met our business needs. Maginus were also able to deliver our requirements in the timescales we were looking for, so we were ready for the Christmas trading period.”

Makro is one of the first companies within Metro Group to introduce this service and it follows the recent launch of an online product guide and a homepage refresh. The new online store will take the company even closer to becoming truly multi-channel. Ellin added, “The eCommerce solution provides us with a truly multi channel platform to trade from in the future.”

Mark Thornton, Director of eCommerce at Maginus, said, “The new site will enable Makro to continue to expand its online product range, which currently includes its professional catering products as well as offering top promotional offers.”

Published on: 10:54AM on 20th December 2010