Europe’s Leading Online Sports Retailer Selects ChannelAdvisor to Accelerate
E-commerce Business

London, UK – ChannelAdvisor, a solution provider that enables online retailers to improve efficiency and increase revenue, announced today that Kitbag has signed a two-year agreement to use the full ChannelAdvisor platform for marketplaces, paid search and comparison shopping engine campaign management.

Kitbag signs exclusive deals with top football clubs and sports associations in addition to operating its online retail presence at The company offers official replica football shirts and sports merchandise from the world’s leading brands and the biggest clubs/organisations globally.

“ChannelAdvisor offers one simple platform that enables us to effectively manage all channels,” says head of Tom Fothergill. “The platform will provide us access to real-time performance data, will create IT efficiencies to allow staff to be more strategic and will help us to increase return on investment from our online marketing spend.”

Kitbag will also be using ChannelAdvisor’s Launch Plus service option to guide the company’s launch onto the ChannelAdvisor platform. According to Fothergill, “ChannelAdvisor’s Launch Plus service option is the ideal catalyst to ensure that our teams are comfortable with the software and able to focus on accelerating growth immediately.”

“We’re honoured that Kitbag has trusted us with the future direction of its e-commerce program, and we are confident that our expert solutions will bring the company excellent results,” asserts James Scott, managing director of ChannelAdvisor. “We look forward to working with Kitbag on a pan-European basis to grow turnover from online sales channels.”

Kitbag also operates a growing number of online and multichannel retail businesses across Europe, with exclusive rights to the following: Manchester United, Chelsea, Everton, Manchester City, Real Madrid, Barcelona, Celtic, Aston Villa, West Ham United, Nottingham Forest, The FA, Formula 1, RFU, The British & Irish Lions, The Open Championship, The Ryder Cup and Wimbledon.

The ChannelAdvisor platform provides software and services to help retailers sell more on multiple online channels including marketplaces such as Amazon, Pixmania and eBay, paid search engines such as Google and Yahoo!, comparison shopping engines such as Shopzilla and Nextag, and with webstore and rich media solutions.

Follow us on Twitter @ChAdvisorUK
Connect on LinkedIn:
View customer testimonials on YouTube:


About ChannelAdvisor
ChannelAdvisor is a software provider that helps retailers worldwide sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstore and rich media solutions. ChannelAdvisor is the only company that calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of e-commerce channels and distributed accordingly. The robust reporting capabilities of the ChannelAdvisor platform allow retailers to track their progress across e-commerce channels to make immediately actionable, performance-based decisions. For retailers of all levels of expertise, ChannelAdvisor’s industry-certified services team offers expert advice and custom service packages. Widely respected as the essential partner in e-commerce, ChannelAdvisor manages billions in gross merchandise value (GMV) on behalf of retailers of all sizes including Joe Browns, Republic Retail, Speedo and Carphone Warehouse. ChannelAdvisor has offices in Atlanta, New York, Research Triangle Park and Seattle in the US, as well as in Australia, Ireland, Germany and the United Kingdom.

Published on: 5:28PM on 5th January 2011