Econsultancy has today announced the shortlist for its 2010 Innovation Awards, which recognise cutting-edge developments in digital marketing and e-commerce across 21 different categories.

There were almost 400 entries for the prestigious international awards which are now in their third year.

The winners will be announced on 14 January 2011 after final judging by Econsultancy and an international panel selected from companies themselves known for innovation such as BBC, Mercedes-Benz, Dell, Telefonica (O2), Dupont, BT, Net-a-Porter, Mindshare, bigmouthmedia, SMAC and Newsforce.

Digital thought leaders such as Paul Boag, Sam Decker and Ian Jindal are also part of the judging panel, as well as Econsultancy CEO Ashley Friedlein, Director of Innovation Chris Lake, and Research Director Linus Gregoriadis.

The Innovation Awards were set up as part of Econsultancy’s commitment to recognising innovation in the digital sector, as demonstrated by its regularly updated Innovation Report.

A Winner’s Dinner will take place on Wednesday 9 February in central London. Winners will receive complimentary tickets as part of their prize. Otherwise seats (limited) cost £195+VAT.

Email awards@econsultancy.com to reserve your place. Priority will be given to winners and those on the shortlist.

This is the full shortlist for the 2010 Innovation Awards:

Innovation in Affiliate Marketing

Affiliate Window
Affiliate Window & myThings
Affiliate Window & Red Letter Days
Arena Quantum
buy.at & Coull
Top10.com

Innovation in B2B Marketing

Candytech
Hiscox
Reed Business Information
TradeDoubler and SceneStealer for Dell SMB

Innovation in E-commerce

BroadView
Crystal Ski
Gloople
Kiddicare
SciVisum
Shutl
WinBuyer

Innovation in Email Marketing

Air New Zealand
Argos Ltd
e-Dialog and British Airways
Haven Holidays
smartFOCUS

Innovation in Mobile Marketing

Golley Slater Digital
Incentivated
Marks & Spencer/ Mobile Interactive Group
SapientNitro

Innovation in Multichannel Marketing

Dyson Ltd
Flightglobal - part of Reed Business Information
Indicia
Jessops
Nectar, Groupe Aeroplan
Rough Guides
SapientNitro

Innovation in Online Customer Service

Netflights
Philips Consumer Lifestyle
Rabbit
Reevoo
Rosetta Stone

Innovation in Online Marketing Research or Customer Insight

Bazaarvoice
Direct Line and Foolproof
Intrepid - An Alterian Company and CNN International

Innovation in Online PR

SEO-PR
Stickyeyes

Innovation in Paid Search Marketing

Clicks2Customers and Real Life Insurance
DC Storm
iProspect Malaysia
Net Media Planet Limited
Stickyeyes

Innovation in Rich Media and Video

Adform
BroadView
Buto
Dyson
Gravity London
Redweb
YuMe

Innovation in SEO / Natural Search

Arena Quantum
Linkdex Limited
Propellernet
Searchmetrics GmbH
Stickyeyes

Innovation in Social Media

Buddy Media
Jimmy Choo and FreshNetworks
NixonMcInnes
Swiftcover.com
Welcome to Yorkshire

Innovation in User Experience

Box UK
ExactTarget
Fortune Cookie
lastminute.com
Solve Media

Innovation in Web Analytics

AdInsight Limited
ClearSaleing, Inc
myThings
Napkyn Inc.
Tealeaf

Innovation in Web Content Management

BBC Future Media and Technology
Lloyd's of London
SpiraHellic Multimedia
Sunday Publishing

Most Innovative Digital Agency

Adjust Your Set
Essence
FreshNetworks
Mediastation
mexad Ltd.
Redweb
Rockfish

Most Innovative Digital Marketing Team

Bigmouthmedia
Essence
first direct
TradeDoubler (The Publisher Team)
TUI SKI

Most Innovative New Technology

Fontdeck
Greenlight
HookLogic and Kiddicare
LOVEFiLM UK Ltd
Monetate, Inc.
SapientNitro

Most Innovative Online Advertising Campaign

Cisco
Essence
Hiscox
Trinity Communications (UK) Ltd & New Look

Most Innovative Use of Data

Auto Trader Mobile
Barclays Bank PLC
Kiddicare
Monetate, Inc.
Netflights
NixonMcInnes
Stickyeyes

http://econsultancy.com/awards

Media contacts:

Chris Hipson, Marketing Executive, Econsultancy
(e: chris.hipson AT econsultancy.com t: + 44 (0) 207 269 1451)

Linus Gregoriadis, Research Director, Econsultancy
(e: linus AT econsultancy.com t: + 44 (0) 207 269 1450)

About Econsultancy

Econsultancy is the leading source of independent advice and insight on digital marketing and e-commerce.

Our reports, events, online resources and training programmes help a community of more than 97,000 registered marketers make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

Econsultancy is an award-winning online publisher of reports covering best practice, user experience benchmarking, market data, trends and innovation, and supplier selection aimed at internet professionals that want practical advice on all aspects of e-business.

Published on: 11:58AM on 6th January 2011