Profero Performance partners with SearchIgnite for Search Management and Cross Channel Attribution

London, UK – Profero Performance, the full-service digital media division of Profero, have selected SearchIgnite, a provider of performance marketing management and media attribution technology, to help further grow their clients’ search marketing campaigns.

Profero Performance, whose client list includes FedEx, GSK, Vonage, Western Union and AllSaints will take advantage of SearchIgnite’s market leading performance marketing platform and advanced cross channel attribution solutions to grow their clients’ businesses.

Applying SearchIgnite technology will give their clients improved search performance, ROI and access to insights in search, display, and performance media attribution across all digital channels.

James Yancey, Managing Director of SearchIgnite EMEA added, “We are excited to be partnering with Profero Performance and working even more closely to help them and their clients manage, attribute, and optimise performance media spend.”

About SearchIgnite
SearchIgnite is the industry’s leading provider of performance marketing technology and services, managing and tracking more than £600 millon in media for some of the world’s largest advertisers. SearchIgnite’s performance marketing platform offers tools to manage, optimise, report and attribute on paid search and display campaigns in one central dashboard, as well as gather insights into the relationship between media channels, including SEO, email, affiliate and social media.

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About Profero Performance
Profero Performance is a full-service digital media agency and a division of Profero, the international marketing services group with digital at its heart.

With people in 15 offices around the world Profero Performance provides a global view on the growing array of media platforms, channels and spaces in which digital practitioners can play.

Published on: 10:00AM on 10th January 2011