House of Fraser, the UK’s leading premium department store has launched a new affiliate programme with performance marketing network, Affiliate Window.

House of Fraser offers over 850 brands online, ranging from designer clothing to luxurious home essentials and prestigious beauty collections. www.houseoffraser.co.uk is expected to become House of Fraser’s biggest store by the end of the year, with online sales more than 130% up year on year.

Anthony Clements, Director of Client Services for Affiliate Window comments: “House of Fraser is a well-established, highly regarded high-street brand and we are delighted to be on board as an affiliate network. This is a great opportunity for our market-leading tools, technology and service to come to bear on a popular and competitive affiliate programme. Our aim will be to deliver results in the ethical and accountable way that has come to be the hallmark of Affiliate Window.”

Ross Carder, Affiliate Marketing Manager for House of Fraser adds: “As one of the largest affiliate networks in Europe, Affiliate Window are in a position to continue to drive House of Fraser’s affiliate programme forward with their vast array of tools and strong affiliate relationships. We’re looking forward to implementing new campaigns and strategies to drive the affiliate business forward.”

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For press enquiries, please contact:
Lisa Chaikin
PR Manager, Affiliate Window
e: lisa.chaikin@affiliatewindow.com
t: 020 7553 0333

About Affiliate Window
Affiliate Window, established in 2000 as one of the UK’s first ‘Pay per Performance’ affiliate networks. The company is widely regarded as the most innovative, most consistent and most successful UK centric network. A fact supported by winning The Publishers Choice of Network at the A4U Awards for four years in a row 2007-2010.

Affiliate Window handle over 900 merchants, ranging from blue-chip brands such as Dixons, Boots and Vodafone, to niche retailers looking to grow their online presence. Affiliate Window is committed to developing market-leading technology to assist the performance of both merchants and publishers.

About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space. HouseofFraser.co.uk launched in 2007 and currently boasts over 850 brands and 125,000 individual products.

Published on: 11:59AM on 11th January 2011