London, 17 January 2010 - hybris, a leading multichannel commerce software vendor, has announced that Sit-Up Ltd, owner of three of the UK’s leading TV home shopping brands, has based its extensive new eCommerce platform on the hybris B2C Commerce solution. The new platform is supporting a major push for Sit-Up, which aims to emulate the success of its TV broadcast channels through increased online sales which will lead to a growth in the company’s overall market share.

Malcolm Wild, Head of Information Systems at Sit-Up, said: “We have built up a very strong customer base for our broadcast channels,,, and over the last ten years. We have over 3.5 million customers and we recognized that whilst TV might account for the majority of our current sales, it was very important to our future growth that we offered an eCommerce multichannel facility.”

Sit-Up evaluated a range of Tier One eCommerce solutions before selecting hybris, and they were helped in the process by the specialist integrator, Javelin Group. Sit-Up’s requirements were specific – they were looking for a highly capable, feature-rich solution, which would be quick to implement and could be modified easily to work with existing CRM, supply-chain, ERP and logistics platforms. They were also determined to find a solution that would offer a high degree of flexibility – essential with a varied and frequently changing product offer.

“Almost all the solutions that we looked at could have met our basic requirements,” continued Malcolm Wild. “However, what hybris provided was a competitive, feature rich platform with a proven track record. Javelin Group and hybris worked with us to deliver a solution that could grow with us as our online revenues increased. This understanding of our business model made all the difference to our final decision.”

Javelin Group has implemented hybris B2C Commerce, a proven solution that enables businesses to optimize every customer interaction on a global scale, which like the TV channels, sells a broad range of products from beauty and health, electrical and entertainment, through to homeware, jewellery, toys and fashion. Simple browsing, clear product images that customers can zoom into, and links to other products from the retail brands featured are all easy to find.

“Our aim is to drive our TV brands on to this multichannel platform in the future. The flexibility of the hybris B2C Commerce platform allows us to adjust our business model and marketing proposition to meet the customer responses and implement change where and if necessary,” says Malcolm Wild.

Ariel Lüdi, CEO of hybris said: “Our approach with all our customers is to work as closely with them as possible so that we support their individual eCommerce plans. Sit-Up is a great example of a company that has built a fantastic model on TV, and recognizes that it needs to expand online, which will require a very specific approach. We understand the importance of multichannel opportunities, and we are sure that the brand will be as successful online as their shopping channels have been on TV.”

About hybris
hybris is a leading vendor of next generation agile multichannel commerce software. Its clear vision about the need for consistency, co-ordination and personalisation of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated, agile solution which supports the industrialisation and automation of operational marketing and sales processes. It is spearheading innovation in this field, enabling businesses to communicate and sell across all channels in a consistent and effective way.

Established in 1997, hybris has a proven track record of profitability and growth, with ambitious expansion plans for the future. Headquartered in Munich, it has offices in the U.S., UK, Netherlands, Switzerland, Austria, Italy, France and Sweden. Its international presence is extended via a dedicated network of business and technology partners across Europe and the USA. It has over 240 customers worldwide running more than 2,000 websites "powered by hybris". Customers are local and global brands from retail and manufacturing industries, including: Adidas, Levi´s, Lufthansa, Nespresso, Toys´R´Us, Coca Cola Beverages, Ericsson, Rexel, Bobcat and Kaiser+Kraft.
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Published on: 1:47PM on 17th January 2011