Following a comprehensive review, the Royal Horticultural Society (RHS) has appointed MediaVest Leeds to handle the RHS Gardens (Wisley, Rosemoor, Harlow Carr and Hyde Hall) media activity for the next 3 years. This expands the existing close relationship with MediaVest Leeds which already encompasses RHS Shows (Chelsea Flower Show, Hampton Court Flower Show, Tatton Park Flower Show and Cardiff Flower Show) and RHS Membership recruitment.

The successful criteria for the review was MediaVest’s multi-channel buying leverage, detailed audience insight, event sector experience and integrated media measurement suite.

Laura McCarthy, Head of Marketing at the RHS commented ‘MediaVest have delivered an excellent service to us throughout. There is now clarity for RHS Shows on what elements of our media planning are successful, and how all media channels work holistically to deliver the best overall result for the RHS. RHS Gardens will clearly benefit from this insight in their future development’

MediaVest, who pitched against four London based agencies, were appointed on RHS Gardens and re-appointed on RHS Shows, a 3 year contract worth a combined estimated annual media spend of £1.5m.

Commenting on the appointment, Kevin Cunningham, MediaVest’s Head of Interactive said “We’re delighted to continue working with the RHS. They are a great team and the appointment is testament to the hard work we’ve both put in over the last 2 years. Robust cross channel measurement and actioning this insight in all our media decisions has been the key to our past and ultimately future success with the RHS’’.

In more good news for MediaVest Leeds, they have recently been voted as one of the 2010 Top 100 Marketing Services Agencies outside London by The Recommended Agency Register (RAR). Being placed in 14th position, MediaVest are the top Media Agency in the 2010 listing. To be in the Top 100, agencies must not only have high regards for their clients but also demonstrate their consistent financial strength, despite difficult trading conditions. http://www.thedrum.co.uk/rartop100/2010/

MediaVest Leeds are affiliated to the Starcom MediaVest Group, which gives them the ability to leverage the group’s buying power. They offer clients true value as well as the insight into how different media channels perform for different audiences, products and services.

To find out more about MediaVest Leeds, and how they can enhance your Integrated Media Marketing, please contact James Bagan on james.bagan@mediavest-leeds.co.uk, 0113 2240949 or visit their website www.mediavest-leeds.co.uk and complete the enquiry form (www.mediavest-leeds.co.uk/ContactUs.aspx)

Twitter: @MediaVest_Leeds

Published on: 10:22AM on 18th January 2011