HBX On-Demand Web Analytics Upstages its Major Competitors in Head-to-Head Comparison
(SAN DIEGO, CA – February 23, 2005) — WebSideStory (www.websidestory.com)
(Nasdaq: WSSI), a leading provider of on-demand web analytics, today announced that its HBX analytics service, has earned the top score in InfoWorld’s Feb. 21 review of web analytics services. In a seven-page special report, InfoWorld (www.infoworld.com) gave the HBX service the only “excellent” rating and the top score of 8.7 out of ten.
The magazine said HBX provided the “best overall value” and called out numerous features and capabilities, including its detailed marketing campaign and e-commerce analysis, its advanced visitor segmentation, and its Microsoft Excel plug-in, HBX Report Builder.
The magazine also highlighted the HBX service’s usability including its use of easy-to-read KPI (key performance indicator) dashboards for measuring banners, keywords and other online marketing campaigns. “HBX On-Demand Web Analytics proved to be the best overall choice,” according to the review. “It easily harvested great detail about visitors and turned that data into detailed commerce reports, campaign analysis and navigation measurements. In particular, usability shone, as did the service’s cross-channel integration with CRM tools.”
The InfoWorld article also made note of HBX Stream, a suite of APIs that enables strategic partners to integrate their products, services and data with Web-SideStory’s award-winning analytics reporting. WebSideStory currently has more than 15 Stream partners, including affi liate marketing firms, e-mail service providers, search engine marketing companies, and behavioural targeting vendors.
WebSideStory also has an alliance with salesforce.com that integrates web analytics and CRM. The InfoWorld review follows several other accolades for HBX, including being awarded PC Magazine’s Editors’ Choice Award for Best Web Analytics Service last summer.
About InfoWorld Media Group
For over 25 years, InfoWorld Media Group has provided cutting-edge coverage and evaluation of IT products and services for technology experts in senior management. Through integrated channels including print, online, and events, InfoWorld reaches the most influential senior-level information technologists -- those who drive their enterprises’ strategies and technology purchases. Powered by a continued investment in an independent Test Centre, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products.
Visit InfoWorld at http://www.infoworld.com.
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory’s business including, without limitation: WebSideStory’s limited experience in an emerging market with unproven business and technology models; WebSideStory’s reliance on its Web analytics services for the majority of its revenue; WebSideStory’s recent achievement of profitability and the risk that it may not maintain its profitability; the highly competitive markets in which WebSideStory operates that may make it difficult for the company to retain customers; the risk that WebSideStory’s customers fail to renew their agreements; the risk that WebSideStory’s services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory’s Securities and Exchange Commission filings, including WebSideStory’s prospectus dated September 27, 2004, and its form 10-Q for the quarter ended September 30, 2004. Do not place undue reliance on these forward-looking statements, which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.
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Published on: 12:00AM on 23rd February 2005