OMG Network launches market leading credit card comparison tool

OMG Network, an affiliate marketing specialist, is launching a suite of credit card comparison tools to provide the UK’s best credit card deals - ahead of new legislation coming into force on 1st February.

OMG Network is the only affiliate network to offer a credit card comparison tool. The data, powered by Moneyfacts, meets new Consumer Credit Directive (CCD) regulations that changes the way credit products are advertised.

Affiliates and publishers will benefit from a fully CCD compliant comparison table that can easily be integrated into websites offering a range of UK credit card deals. Cost-effective data feeds are also available with two further options:

• Comparison Table – the table is served through an iframe and APR rates and product information are updated daily. OMG programmes are automatically included and additional credit card programmes from other networks can also be added.

• Data Feeds - XML data feeds including data items from APR to Balance Transfer rates and Annual Fee and rewards information. Credit card campaigns across all networks can be included

• Whitelabel Solutions - Bespoke solutions can be developed incorporating credit card comparison data across whole-of-market.
Key Features of the three options can be found at http://uk.omgpm.com/docs/affiliate/Affiliate-Credit-Card-Comparison-Tools-Guide.pdf

Richard Syme, CEO of OMG Network believes the new service removes the worry for accurate data; "As the leading financial network we are delighted to strengthen our finance proposition by offering our affiliates cost-effective, managed data. By providing CCD compliant, whole of market data we are confident that our solution is market leading

This is the first of a series of personal finance tools OMG Network is building, so watch this space for further developments!"

Simon Denton, Digital Marketing Manager at Virgin Money adds; "The Consumer Credit Directive has significant implications for advertising credit rates and this tool helps our affiliates become compliant with the regulations. It is easy to integrate and APR rate changes are automatically updated."

Jason Tassie from "Know Your Money", the independent financial site, believes the OMG comparison tools are invaluable for any publisher promoting credit cards to consumers. "OMG have developed a fantastic, cost-effective credit card tool which enables affiliates to provide consumers with advanced product matching functionality and whole of market data from a trusted source - Moneyfacts, which is also fully CCD compliant."

OMG Network will be rolling out a range of comparison tools for the savings, pet insurance and mortgages markets during 2011

Published on: 2:20PM on 24th January 2011