have added dynamic delivery options to their website, which includes drop boxes, through their MetaPack home delivery software.

With consumers demanding more and better delivery services, and retailers using delivery to distinguish themselves in the marketplace, the ability to introduce new services is essential. Going live with MetaPack in July last year, the choice of the system was based on its ability to easily add new services and scale as the business grows. As Andrew Miles, Supply Chain Manager at comments, “we are committed to providing our customers with an excellent delivery service and a range of delivery options to make shopping with us easier. In choosing MetaPack we are open to easily add a number of carriers and services without the need of further integration and have chosen ByBox owing to its unique proposition.” have built a simple interface connecting their web front-end to the MetaPack application which feeds real-time information to be made available at the checkout page without any time lapse. The webservice calls are based on the postcode of the buyer which determines which delivery options and ByBox locations will be offered. “In this way, only the services which are truly available are being declared, and the customer doesn’t need to sift through delivery information or be told retrospectively that their choice cannot be met,” explains Miles. customers’ can select a next-day delivery through ByBox and nominate their nearest locker collection point during the checkout process. Fulfilled orders are collected from the warehouse at 5pm, trunked and delivered through-the-night to designated locker locations from Truro-to-Inverness and most towns in between. ByBox’s first-time delivery success, underpinned by its strong reliance on technology, guaranteed parcels were routed through its network and delivered to a locker the next day without failure.

Email alerts are then sent to let the customer know their goods were in the locker and the code required to collect the items. With up to two days to retrieve their package and reminder messages, consumers have total peace-of-mind their items are safe and secure until they arrive to pick them up from their door in the locker. The carrier status updates are then fed back into MetaPack and fully visible to’s customer service.

Despite the elements doing their best to wreak havoc soon after the launch towards the end of last year, the companies saw a 50% month-on-month increase in the number of consumers who opted for the new drop box service and received positive feedback from consumers. Because the ByBox operation is designed to run 24-hours a day, 7 days a week, were still able to guarantee a next-day free delivery option over Christmas with 100% of all orders out to the customer before Christmas Day.
Stuart Miller, Chief Executive Officer of ByBox said: “We are thrilled to be working with a like-minded and visionary retail partner such as Although we originally set out to supply an “off the shelf” delivery service, our relationship with truly is a partnership.”

Miles concludes, “we have been pleased with the MetaPack software and the way in which our customers have welcomed the new options. realise the importance in the last mile of customer experience and MetaPack have helped us deliver.”

Both Andrew Miles and Stuart Miller will be at The Home Delivery Conference hosted by MetaPack on 17th February in London, and will be talking about’s delivery options and ByBox’s drop box solution, respectively. For more information please see

Published on: 11:19AM on 31st January 2011