Following a prosperous 2004, usability and accessibility consultancy Serco Usability Services are pleased to announce two promotions. Andrew Swartz and Simon Herd move from their previous roles as Principal Consultants to new roles as Managing Consultants.

Andrew designs and leads commercial research projects at Serco, with a special focus on mobile hardware and software. He also serves as a key instructor for usability and design courses offered by Serco. He also publishes Usability In The Real World, a monthly column for Usability News.

Before coming to Serco, Andrew spent eight years working at Apple Computer on instructional design and usability issues for projects ranging from HyperCard, the first commercial hypertext product, to Newton, the first commercial PDA (personal digital assistant). He also worked for three years at a company that developed police intelligence software.

Simon has over a decade of experience in applying Human Factors to systems development and has also worked in other development roles such as Business Analyst. Simon previously worked at Natwest Bank and as a Senior HCI Expert at ntl and holds an MSc in Information Technology and Human Sciences. He has extensive experience of working on a number of platforms (Internet, Intranet, Windows based applications, mobile, voice interfaces, kiosks and interactive TV). Simon specialises in large international usability projects.

Director Owen Daly-Jones says, “These promotions recognise the significant value Andrew and Simon bring both to our clients and our business. I am confident that they will continue to excel as leaders in the usability field “

About Serco Usability Services

Serco Usability Services has a 30-year history, it is the most experienced company in the UK usability industry and one of the most experienced in international usability. The company still employs founder members of the original team.

Serco Usability Services works with both public and private sector clients and across a wide range of technologies including websites, mobile applications, interactive TV and appliances. We employ world-recognised experts in usability and accessibility who regularly appear at industry events and remain at the cutting edge of best practice and research.

Serco Usability Services is a subsidiary of Serco Group, a FTSE 250 company. As one of the world’s leading service companies Serco Group’s activities spread across a diverse range of activities and geographic markets around the world. They include managing research laboratories, operating the Docklands Light Railway in London and the Copenhagen Metro and operating air traffic control towers in the Middle East and across the USA.

Serco has grown rapidly since the management buyout of RCA Services Limited some 16 years ago. It currently employs around 40,000 people in the UK, continental Europe, the Middle East, North America and Asia Pacific. Serco Group’s turnover was £1,556m for the year ending 31 December 2003.

For more information please contact:

Gemma Wisdom
Marketing Manager
Serco Usability Services
T: 020 7421 6499

Published on: 12:00AM on 24th February 2005