RS Components, the world’s largest high service distributor of electronics and maintenance products, has launched the first electronics magazine for the iPad. The free app http://bit.ly/etechvid built using the same technology as The NewYorker and Wired iPad apps, leads the way by enhancing online magazine content with additional detail, images, animation and video – over 20 interactive elements makes it a genuinely content rich experience.

Glenn Jarrett, Head of Electronics Marketing at RS Components said, “With more and more information sources available to design engineers, it is imperative that RS provides them with news and views in the format that they find both informative and engaging. The combination of the development technology and subject matter makes eTech for iPad an industry first. It has been developed to go way beyond the basic page-turner digital magazine, by taking full advantage of the device’s off-line viewing capabilities.”

Written specifically for design engineers, technical managers and technicians working in the field of Electronics, eTech (www.rs-components.com/etech) is an online and printed publication distributed globally each month with a current readership of more than 600000. RS Components works with electronics design engineers and experts to provide information on new technologies for a wide variety of applications.

According to eMarketer.com, research carried out by UM and Time Inc. found that more than 90% of iPad owners who read magazines were likely to subscribe to those magazines on the device and those who do, want their magazines to present them with striking interactive visuals.

“We are developing the most innovative ways to engage our customers,” said Martijn Duchatteau, Head of Online Innovation at RS Components. “By providing information in a dynamic and interactive way, we offer our customers choice; they can choose how much information to access and the format that it’s delivered in. Innovation is key to our success and eTech for iPad is yet another example of how we are committed to staying at the forefront of technology.”

The app is available to download via the following link http://bit.ly/etechblog

Further information is available via these links: @RSElectronics

Hashtags: #ecommerce #electronics #etechapp

Published on: 9:21AM on 2nd February 2011