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London – February 24 – Target Marketing, offering strategic Internet marketing consulting, today announced dates and key speakers for the upcoming Emetrics Summit 2005 in London (www.emetrics.org). The Emetrics Summit, the premiere web analytics industry event, is an executive forum where thought-leaders, industry analysts, consultants, vendors and members of the media identify and discuss the latest issues, insights and trends in web analytics.

This year, Emetrics Summit 2005 will be held at the Radisson SAS Portman Hotel, London, on 8-10 June,

“The theme of the Emetrics Summit has changed as the industry has evolved and matured over the years,” said Jim Sterne, President of Target Marketing. “We’ve gone from the joy of finding like-minded professionals in 2002, to focusing on technology in 2003, to studying the return on investment in 2004. This year will be the most interesting yet in web analytics as we’re going to explore how business organisations get practical value out of web analytics.”

“While we’ll devote a fair amount of time to the nuts and bolts of web analytics, we will also be looking at industry best practices. How do you organise a web analytics team? How do you disseminate the wisdom garnered from monitoring web activities? This is where the business stakeholders get involved,” added Sterne.

Industry-leading analysts will spearhead the event, including web analytics professionals from consulting and large corporates, including:

Niel Mason, Applied Insights Consulting
Mike Grehan, Smart Interactive
Marc Saarde, Nordea Bank
Dave Chaffey, Marketing Insights
Shaun Byrne & Lynette.Brown Royal Mail
Andy Harding, CarPhoneWarehouse
Craig Sullivan, Lovefilm
Bob Chapman, Forrester
Danny Meadows-Klue, IAB UK

The format of the three day Emetrics Summit includes focused presentations and audience initiated discussion groups. Web analytics vendors will be on hand to explain their approaches, demonstrate their products, and join in the conversation shaping this industry. Attendees will have the opportunity to ask vendors burning questions in a 90 minute Q&A session titled, “The Vendor Variety Hour and Then Some.” Vendors will offer their own views on best practices, key areas of differentiation, and their perspectives on industry directions.

About Jim Sterne, President of Target Marketing

Jim Sterne, producer of the annual Emetrics Summit, presented the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction. A strategy consultant to Fortune 500 companies and Internet entrepreneurs, Sterne focuses his twenty years in sales and marketing on measuring the value of a web site as a medium for creating and strengthening customer relationships. Sterne has written five books on Internet advertising, marketing and customer service including his most recent, "Web Metrics; Proven Methods for Measuring Web Site Success” (2002, John Wiley & Sons).



To register as an attendee or learn more about becoming a sponsor, visit www.emetrics.org or contact:
Jim Sterne, Target Marketing, jsterne@targeting.com, 805-965-3184

Media Contact:

Tresena Hastings

Reality PR
phone +44 (0) 208 663 6111

Published on: 12:00AM on 24th February 2005