Wednesday 9 February

Econsultancy has this week published a Facebook best practice guide which is aimed at helping companies use the world’s largest social network as an effective marketing platform.

The 90+ page How To Create Amazing Facebook Pages report contains information and advice relating to the planning, designing and building of Facebook pages for brands, organizations and products.

The document contains sections ranging from building an internal business case for having a Facebook page, through to creating relevant content and developing internal strategy.

The report contains numerous real-life examples and a comprehensive, 50-point checklist of best practice issues and associated critical success factors needed by marketers to engage effectively in any Facebook activity.

The production of this highly specific guide follows requests from within Econsultancy’s marketing community for greater guidance when using Facebook as a marketing platform.

Econsultancy’s Director of Innovation, Chris Lake said: “We have identified what we believe to be best practice in a number of key areas within branded Facebook pages. We analysed a great number of Facebook Pages while researching this guide, and have included more than 60 examples of organizations with an effective presence on the site.

“It reminds me of the early days of the commercial internet. Some brands jumped in and launched transactional e-commerce sites while others dragged their heels, and spent years - and small fortunes - catching up. Make no mistake: as far as Facebook goes, the time is now.”

Publication of the report follows research which shows that companies continue to invest heavily in social media.

Published in September 2010, the Econsultancy / bigmouthmedia Social Media and Online PR Report revealed that more than 80% of marketers expect social media spending to increase over the next year, with Facebook leading their social media strategies.

Chris Lake, one of the report’s authors, added: “Brands can create Facebook Pages simply to connect and engage with their fans, or to extend TV advertising campaigns, or to demo products, or to crowdsource content and ideas. Moreover, they can now use it to sell directly to consumers from within Facebook itself.

“We wanted to compile a straightforward guide to help brands make the most of Facebook. With around 600m users it should not be ignored as a channel to reach out to consumers.”

Econsultancy’s best practice reports are among the publisher’s most popular content, covering numerous digital disciplines.

Topics covered in the new How To Create Amazing Facebook Pages guide include:

-) Facebook statistics
-) The business case for investing in your Facebook Pages
-) Setting your goals
-) Basic apps you should add to your page
-) How to create a killer Facebook landing page
-) How to create a wonderful user experience
-) Making Facebook your social media hub
-) How to create compelling content for your page
-) Moderating the conversation
-) Tools to track your success
-) Turning your Facebook page into an f-commerce site
-) Measurement and ROI

Report URL:
Shortened Report URL:

Media contact:
Chris Lake, Director of Innovation, Econsultancy
(e: chris.lake AT t: +44 (0)207 269 1450)

About Econsultancy

Econsultancy is a digital publishing and training group used by more than 200,000 internet professionals every month.

The company publishes practical and time-saving research to help marketers make better decisions about the digital environment, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

Econsultancy has offices in London and New York, and hosts more than 100 events every year in the UK and US. Many of the world's most famous brands use Econsultancy to educate and train their staff.

Some of Econsultancy’s members are: Google, Yahoo!, Dell, BBC, BT, Shell, Vodafone, Virgin Atlantic, Barclays, Deloitte, T-Mobile and Estée Lauder.

Join Econsultancy today to learn what’s happening in digital marketing – and what works.

Call us to find out more on +44 (0)20 7269 1450 (London) or +1 212 699 3626 (New York). You can also contact us online.

Published on: 12:01PM on 9th February 2011