Performance marketing specialist, Efficient Frontier [], has won a major contract to run performance marketing and paid search campaigns for Countrywide, the UK’s largest property services group.

Countrywide is a leading provider of estate agency, lettings, mortgage services, land and new homes, franchising, auctions, surveying, conveyancing and corporate property management services.

Countrywide’s new agreement with Efficient Frontier will enhance the online proposition for a number of the property industry’s biggest and most successful high street names from Countrywide’s stable, which include Hamptons International, Slater Hogg & Howison, Bairstow Eves, Mann Countrywide, Taylors, Bridgfords, Abbotts, Gascoigne Pees, John D Wood & Co., Entwistle Green, Fulfords and Sotheby’s International Realty.

Efficient Frontier was appointed by Countrywide following a competitive bid process to support the Group’s online strategy for pay per click campaigns, predictive modeling, optimisation technology, Facebook and mobile search investment.

Matthew Hewitt, Countrywide’s Online Marketing Director, said: “Efficient Frontier can integrate our search campaigns with display, which will give us a better return on investment. As we start to invest more in mobile and social media, we need to know we’re working with a company that can help manage these channels and integrate them with the rest of our marketing plan.”

Scott Christie, Sales Director, Efficient Frontier, said: “Countrywide is a huge name in this market, with some of the best-known property brands in the UK. Creating integrated digital marketing campaigns that perform well is critical in current challenging market conditions, and that’s what Efficient Frontier is all about.”

About Efficient Frontier
Efficient Frontier is a leader in online performance marketing managing search marketing, display and social media campaigns for advertisers and agencies around the world. Efficient Frontier currently manages more than $1 billion in annual marketing spend on behalf of their clients globally. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory for search engine marketing and today combines its core predictive modeling algorithms and bidding technology with comprehensive strategic and tactical value-added services. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive marketplaces. The company is headquartered in Sunnyvale, California, with offices in New York, the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan, Hong Kong and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit and subscribe to the Efficient Frontier blog at

About Countrywide
Countrywide is the UK's leading provider of integrated property services, employing around 10,000 personnel nationwide. Its UK network of local brands provides both corporate clients and home movers with a comprehensive range of property related solutions, delivered with valuable local expertise.

As the UK's largest estate agency, Countrywide is accessible to all UK home movers, with approximately 1,300 estate agency or lettings offices operating under 46 local high street brands. Our financial services division includes the largest UK mortgage brokerage with around 650 mortgage consultants. We also offer expert advice on life and general insurance along with access to quality financial products.

Countrywide's network of surveyors is the largest employed network in the UK with over 350 nationwide, including Scotland and Northern Ireland, and acts for most of the largest banks and building societies in the UK.

Published on: 6:56PM on 10th February 2011