Fairfield Iowa, USA, 10th February 2011

Human Factors International, Inc. (HFI), leading global strategic advisor and provider of user experience (UX) design services, has launched an animated video on YouTube called "The ROI of User Experience" (http://www.youtube.com/watch?v=O94kYyzqvTc).

In this five-minute video, Dr. Susan Weinschenk offers a compelling business case for UX design, while a scribe animation simultaneously illustrates her presentation. Dr. Weinschenk is HFI’s Chief of UX Strategy for the Americas and author of "Neuro Web Design: What Makes Them Click?"

In this delightful animation, the metaphor of baked goods is used to illustrate how companies that invest in UX design receive significant return on their investment.

A link is provided at the end of the video for viewers to download a color PDF poster of the final illustration. This has been very popular tool for UX practitioners to make presentations to senior management on the value of UX design.

“Sometimes it's hard for people to explain why focusing on user experience is worth it; how it impacts the bottom line. My hope is that the video makes it easier to communicate why user experience is important and why it is worth the investment,” says Dr. Weinschenk.

Since its launch 10 days ago, the video has been viewed over 6,000 times and over 600 people have downloaded the free poster.

Based on this positive response, HFI is developing a new series of animated videos, including one on the value of a mature UX practice, and another on creative methods for innovation.

This is part of HFI’s overall strategy to bring exciting video content to the UX community through community channels such as HFI YouTube (http://youtube.com/user/HFIvideo), and HFI Connect (http://connect.humanfactors.com).

"The ROI of User Experience" can be viewed on YouTube (http://youtube.com/watch?v=O94kYyzqvTc).

Media contact

Guy Harvey
Human Factors International, Inc.
guy.harvey [A] humanfactors.com
+1-641-472-4480 x 148

About Dr. Susan Weinschenk

Dr. Susan Weinschenk has over 30 years experience as a consultant worldwide and is Chief of UX Strategy, Americas at Human Factors International. Her areas of expertise include persuasive interface design, neuropsychology, user centered design, and generational differences. Dr. Weinschenk has a Ph.D. in Psychology from Pennsylvania State University. Susan has published 4 books on user experience. Her most recent book, “Neuro Web Design: What Makes Them Click?” published by New Riders, is in its second printing.

About Human Factors International, Inc.

HFI is a leading global strategic advisor and provider of user experience design services to the private and public sectors. The HFI Framework™ process for user-centered design (which is ISO-certifiable) is built on principles from human-computer interaction, ergonomics, psychology, computer science, and marketing. HFI uses an integrated blend of strategy, assessment, research, design, validation, and institutionalized usability, including training, to improve the customer experience. HFI clients routinely experience material increases in key corporate performance indicators as result of their efforts.

HFI customers include AFLAC, BBC, Caterpillar, Citigroup, ConocoPhillips, Dell, dotMobi, Ernst & Young, FedEx, HP, Lockheed Martin, McGraw-Hill, McKesson, Microsoft, NIH, Nokia, Pay Pal, Rolta, SAP, Sony Ericsson, Standard Bank SA, Verizon, Vodafone, Wal-Mart, and Wipro technologies.

HFI corporate headquarters are located in Fairfield, Iowa, with regional offices throughout the United States, Europe, and Asia. Visit http://www.humanfactors.com.

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Published on: 8:00PM on 10th February 2011