Reader’s Digest is expanding their online offering in the UK through the exclusive launch of an affiliate programme with Affiliate Window. With a portfolio of products including the hugely successful magazine, DVDs, CDs and books, Reader’s Digest is one of the UKs best loved and most successful brands, making growth potential via online channels a key component for the future success of the business.

Working in collaboration with digital marketing agency twentysix Digital, Affiliate Window will introduce their proprietary tools and technology to propel Reader’s Digest’s affiliate campaigns forward. Together they plan to utilise the performance channel to generate targeted and relevant site traffic to Reader’s Digest’s website They are tasked with increasing subscription rates the magazine and accelerating e-commerce sales revenues for Reader’s Digest’s books, CDs and DVDs retail arm.

Kevin Edwards, Strategy Director for Affiliate Window comments: “Affiliate Window is really excited to be helping Reader’s Digest increase their reach through the performance channel. We’re aware the affiliate campaign is part of a significant push by the company to drive online subscriptions and product sales and the range of affiliate partners available should make for a fruitful partnership.”

Andrew Chung, Head of Affiliates at twentysix Digital adds: “We are delighted to launch Reader’s Digest’s affiliate campaign on Affiliate Window exclusively. We chose Affiliate Window because of its market leading technology, desirable set of affiliates and key relationships with exclusive publishers. We believe this will give the programme every chance to succeed and become a key channel for Reader’s Digest.”

As Reader’s Digest further develops within the online arena, through increased resource and new strategic campaigns, they look forward to harnessing the affiliate channel to ensure the growth and success of the business and brand.

For press enquiries, please contact:
Lisa Chaikin
PR Manager, Affiliate Window
t: 020 7553 0333

Published on: 12:00PM on 15th February 2011