Global integrated mobile and digital communications business, Mobile Interactive Group (MIG) has partnered with search marketing specialists, Search Laboratory, to complement its online marketing activity with Pay Per Click (PPC) campaigns.

MIG works with leading household brands including M&S, Barclaycard, O2, Walkers, ITV and more, providing them with a host of services such as mobile marketing and advertising; the design and build of mobile internet sites and applications; user experience design; messaging and mCommerce and multichannel digital solutions. MIG chose to work with Search Laboratory because the company is experienced at PPC and has extensive knowledge in creating landing pages designed to convert clicks into business leads.

Ben Cusack, Marketing Director MIG, said “Because of the vast number of products and services MIG offers it wasn’t a case of running a simple advertising campaign. We wanted to work with a specialist agency, such as Search Laboratory, to benefit from their knowledge and expertise. Plus their technology enables effective split testing to ensure all campaigns generate leads and deliver results in line with our business objectives.”
Search Laboratory has developed a method of daily bidding for key words, based on continual analysis of PPC results that enables it to maximise the key words with the highest probabilities of conversion from click into enquiry.

One of the many services that MIG offers companies is a mobile optimised version of their website. A huge success story is the award-winning Marks & Spencer’s mCommerce site which makes it really easy for consumers to interact with the brand and which is also optimised to cater for a range of low and high end smartphone devices.

MIG has been able to monitor the response it is getting from the campaigns through integration with their CRM tools and has been impressed with results so far. John Readman, New Business Director, Search Laboratory said: “It’s important that a company knows that what it is spending is converting to business. Using a conversion optimised landing page is essential for a B2B PPC campaign.”

Search Laboratory specialises in maximising profits from their client’s websites using ‘pay-per-click’ online advertising management, SEO, multilingual search marketing campaigns, and helping businesses make their websites naturally search engine friendly. The company has doubled its turnover in the last three years.

Published on: 3:42PM on 16th February 2011