SSE today announced that they are using Global Reviews, the international customer experience analysts, to gain insight into the customer experience they offer new and existing customers online.

Global Reviews will be collating insights and data throughout the user journey, from the moment customers first visit the website and all the key milestones thereafter. SSE will be shown by Global Reviews how they perform against their competitors and best practice on customer experience.

SSE will be provided with actionable recommendations on what they can do to improve and be given accurate predictions on the effect each improvement will have, so that the team can prioritise those with the greatest impact.

Global Reviews have a proven track record and over the last 10 years we have worked with many well known brands including Vodafone, AVIVA, Halifax Insurance, Lloyds TSB Insurance, Liverpool Victoria and Mercedes, across a range of industries including Credit Car, Mobile, Internet Banking, ISP, Insurance (Motor, Life, Home and Health), Mobile, Automotive and Utilities.

Donald Hughes, SSE’s supply brand website manager said, “We want to offer the best possible experience to everyone who contacts us, be they existing or potential customers. Our online service is growing all the time, and it is an area in which we want to excel. Working with Global Reviews to refine our existing online presence is something we are excited about, and we are confident it will help us provide the best level of service possible.”

Harvind Bhatti, UK Director, Global Reviews, said “We are looking forward to working with SSE to help them identify the areas of their website where they can improve the customer experience. We have many years experience analysing customer experience and can predict not only which activities will have the greatest impact, but also precisely what that impact will be.”


For media inquiries please contact;

Catherine Roan
07801 817 451

Notes to Editors
Global Reviews measures and improves the customer experience of it clients with offices in Australia and the United Kingdom. Clients include Vodafone, AVIVA, Halifax Insurance, Lloyds TSB Insurance, Liverpool Victoria and Mercedes. The company benchmarks websites across over 40 industries and provides actionable recommendations to improve customer acquisition and boost retention. More information about Global Reviews is available at

Published on: 11:07AM on 18th February 2011