The Gift Experience, www.thegiftexperience.co.uk, a major UK online gift etailer, and Webgains, www.webgains.com, a leading international affiliate network, today announce the innovative addition of QR codes to The Gift Experience affiliate program, providing its affiliate-referred customers savings and increased access to mobile shopping.

The relatively new technology of Quick Response codes (a specific matrix barcode, readable by dedicated QR barcode readers, and smart phones with a barcode reader app) allows The Gift Experience to drive consumer traffic from web or print direct to The Gift Experience mobile site, where consumers can shop and redeem the discount provided by the QR code. The Gift Experience QR codes are integrated into the Webgains Voucher Management Tool, to allow multi-format tracking across mobile, web and print.

The Gift Experience QR code works very simply. First the 3D barcode is displayed on a webpage, within a banner or as an image. Next the customer scans the code with any barcode scanner app on their mobile phone. This then automatically opens The Gift Experience mobile site on their phone. Hidden within the link is a branded voucher code that will offer the customer a specific discount on their order. The voucher is then displayed on the landing page and is automatically applied to the basket. Since the Webgains Voucher Management Tool attributes the branded voucher to a specific affiliate, as long as the voucher is used on either The Gift Experience mobile site or standard website, the sale will track, and commission will be attributed to the relevant affiliate.

Commenting on the innovation, Steve Yates, Online Marketing Manager of The Gift Experience says, ’This is a really exciting development for consumers, as it means that their mobile phones can become a much more powerful shopping tool. The tool allows easier access to a wealth of m-commerce sites. We are also going to use the QR codes on the flyers we send out with all our packages. Because we thought the costs of production and distribution could be prohibitive on an untested concept, we felt it would be a safer option to release it on web first to ensure the technology was accepted by customers. We have received fantastic feedback and will continue to develop the idea as much as possible.’

Robert Glasgow, Managing Director of Webgains, comments, ’I think this is a fantastic idea and really innovative. It’s great use of our Voucher Management Tool, it adds another dimension to The Gift Experience affiliate program and positions them as a progressive online retailer. Given the way our Voucher Management Tool works, affiliates can use this tool for offline and print media, so it opens up a lot of opportunities.’

It seems QR codes directly address a consumer need. The Mobile Marketing Association (MMA) conducted a study of consumers in the UK, France and Germany in August 2010 asking respondents about their awareness of, and preferences for, mobile response options, and how they felt these enhanced their engagement with advertising. The research revealed that, on average, 25 per cent of consumers would be more likely to respond to an advert if it provided a mobile response cue.(Mobile Consumer Briefing, Advertising August 2010).

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About Webgains

Founded in 2005, Webgains is one of the leading international affiliate marketing networks, providing a highly effective combination of user-friendly technology together with world class client account management. With fully localised platforms in the UK, Germany, France, the Netherlands, Denmark, Sweden, Spain, Ireland and the USA. Webgains is the fastest growing affiliate network facilitating international transactions for the benefit of both affiliates and advertisers. Webgains is part of ad pepper media International N.V, the global online marketing specialist.

For further information contact:
Sheema Luca, International Marketing Director
Tel: +44 (0)207 269 1228 +44 (0)207 269 1228, Email: sheema@webgains.com

Published on: 4:32PM on 21st February 2011