Econsultancy and Guava have this month launched the 2011 UK Search Engine Marketing Benchmark Survey, aimed at providing insights about the latest trends in paid search and search engine optimisation.

The annual research report, now in its fifth year, has become established as the bellwether report for the UK search marketing industry.

The research covers industry developments such as real-time search and paid search advertising on social networks.

The survey, which is open until 18 March 2011, is aimed at UK digital marketers working both client-side for advertisers and for agencies. It contains questions about search budgets, effectiveness, return on investment and individual search engines.

This is the link for those wishing to take part in the survey, or to share on social networks.

Those who take the survey will get a free copy of the report (normally worth £250) just before it is published on the Econsultancy website.

Guava, a digital agency and sponsor of the research since its inception in 2007, will host a launch event in London in May 2011, where the key findings will be presented.

Econsultancy Research Director Linus Gregoriadis said: “We are particularly excited about this year’s 5th anniversary research because there is so much changing in the industry. Companies are increasingly having to think about social media, local and mobile marketing, whilst also keeping on top of changes to search engine algorithms, evolving technology and emerging web properties.”

Eve Hyland, Marketing Manager, Guava, added: “The digital marketing landscape has evolved considerably since Guava first launched the UK Search Engine Marketing Benchmark Report five years ago. Today, it still provides digital marketers with a trusted, must-read barometer of the essential trends and spends affecting SEO, PPC and social media marketing, which we’re offering free to eligible participants.”

About Econsultancy

Econsultancy is a digital publishing and training group used by more than 200,000 internet professionals every month.

The company publishes practical and time-saving research to help marketers make better decisions about the digital environment, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

Econsultancy has offices in New York and London, and hosts more than 100 events every year in the US and UK. Many of the world's most famous brands use Econsultancy to educate and train their staff.

Join Econsultancy today to learn what’s happening in digital marketing – and what works. Call us to find out more on +44 (0)20 7269 1450 (London) or +1 212 699 3626 (New York). You can also contact us online.

About Guava

Guava is a fresh thinking, highly energetic digital marketing agency with over 200 employees and offices in the UK, Denmark and Sweden. Guava is part of the NetBooster Group with offices in France, Spain, Germany, Brazil, Finland, Italy and China.

Guava offers considerable expertise across the spectrum of digital communication, including Search Marketing (SEO and Paid Search) Web Development, Analytics, Display Advertising, Facebook Marketing and Social Media. Clients include RBS, Argos, Homebase and Accor Hotels.

For more information please visit

Published on: 11:06AM on 22nd February 2011