Luxury department store Liberty has chosen data and marketing services company dbg to help deliver its email marketing programme to UK and international subscribers.

Liberty London is one of the world’s most beautiful, exclusive stores with a heritage started by Sir Arthur Liberty in 1875, who travelled the world to find eclectic, unique objects for his discerning clientele. The store today showcases some of the most inspirational and avant-garde fashion, design, home, gift and beauty brands in the world.

Liz Willmore, manager of liberty.co.uk, says: “Email is a very important marketing channel for Liberty, both for our store and for driving sales to liberty.co.uk. Throughout the highly competitive pitch process, dbg really stood out as providing the service and expertise we were looking for to help us ensure our customers receive the same premium service through Liberty email marketing as they would in store. We have a well-loved brand full of history and heritage, and we are very protective over it. Every campaign we run must reflect our high brand values, and we believe dbg are the best email partner to help us achieve this.”

“We were looking for a partner, not just a technology provider; a company with expertise in best practice, a solid data background and the same love and understanding of our brand that we have ourselves. We are confident that dbg will help us to unlock new opportunities and more personalised conversations with our customers and use their skills in analysis to refine and develop our marketing programme.”

Guy Hanson, Director of Interactive Services at dbg, adds: “Liberty is a well respected, fantastic brand and we are delighted to be working with them. Email marketing tools are not the only component to successful email marketing; understanding your customers to target your emails, best practice design and deliverability expertise are key. dbg will be working closely with Liberty to ensure they achieve this and deliver more ROI from their email.”

www.dbg.co.uk/email

Published on: 4:32PM on 22nd February 2011