IMPACT RADIUS, the first multi-channel performance advertising tracking, management and analytics platform, has today announced the appointment of Michael James as managing director, UK. Michael has twelve years of general management and business development experience gained across a variety of companies. Most recently, he was managing director of Adconion, the largest independent audience and content network whose UK operation he started in 2006. Prior to Adconion, Michael was at Mirago the UK based search technology provider where he was responsible for building the company’s European presence.

Michael will report to Impact Radius CEO, Per Pettersen and will be based in the company’s London offices.

Commenting on his new role, Michael said “Even though the performance marketing space is fast-moving, there are players whose technology hasn’t kept up with the pace. Additionally, many advertisers and agencies are seeking more control and a direct relationship with their website partners. Impact Radius is well-placed to develop these opportunities.”

"Michael’s appointment highlights Impact Radius’ commitment to establishing itself as the key player in the performance marketing space in the UK and it marks the beginning of our plans to move into other European markets. We are looking forward to working with him,” commented Per Pettersen, CEO

About Impact Radius
Impact Radius provides a next-generation performance marketing solution – a powerful platform on which performance advertisers and their agencies can source, negotiate, track and transact with media partners online and also across TV, radio and print channels. Advanced analytics, including attribution modelling are available through the beta-launch performance DSP product. With its “clear box” philosophy, Impact Radius is championing a new direction for performance advertising by increasing transparency in relationships and improving decision-making for media partners, advertisers and agencies. Impact Radius is a member of the Internet Advertising Bureau www.iabuk.net and has offices in London and California. To find the clear path to better performance advertising partnerships or for more information, visit: www.impactradius.com.

Contacts
Michael James
Tel: +44 (0)7717 412153
michael@impactradius.com

Published on: 11:14AM on 23rd February 2011