Dubai, 23 February 2011 – Econsultancy, the global leading source of independent advice and insight on best practice digital marketing and e-commerce, has announced its inaugural Digital Cream Dubai event, in partnership with GEM, on 12th April 2011. Digital Cream Dubai will bring together 120 senior digital marketing and e-commerce experts to discuss best practice online marketing and e-commerce.

The event will feature two keynotes and 14 independently moderated roundtables on various digital marketing disciplines including online advertising, sponsored by Yahoo! Maktoob, social media, email, web analytics and search marketing. Delegates will then discuss online channel investment, technologies, agency selection and local challenges that they all face in delivering best practice digital marketing and advertising.

Yahoo! Maktoob, the premier digital media company, is the Platinum sponsor of the event. Ahmed Nassef, Vice President and Managing Director of Yahoo! Middle East, said, “We’re very happy to support Digital Cream Dubai, and contribute to the development of the digital community in the region by facilitating platforms for sharing of expertise and best practice. As the region’s leading online destination, Yahoo! Maktoob is focused on offering audiences the best content online, as well as enabling advertisers to get the right message to the right consumers in quality context.”

Attendees already confirmed include the heads of digital at ITP Publishing, twofour54, Dubai Financial Market, Dubai World Trade Center, Jumeirah Group, Moevenpick Hotels & Resorts and Nokia.

Digital Cream Dubai will also be host to the launch of the results to the State of Digital Marketing survey, carried out in association with and aimed at marketers in the Middle East and North Africa. The research will uncover how companies in the Middle East are currently using digital marketing and allocating budgets, exploring the use of marketing channels such as email, search marketing and online advertising.

Econsultancy has strong international credentials in the delivery of online marketing training and already runs Digital Cream in London, New York, Chicago and Singapore. As a publisher of best practice reports and how-to guides, Econsultancy’s unique position at the centre of a community of 97,000 members worldwide ensures that it’s training, events and reports offers the very latest, practitioner-led insight.

To request your place at Digital Cream Dubai visit and register your request.

About Econsultancy
Econsultancy is a community where the world's digital marketing and e-commerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. It was launched in 1999 and since then has grown to a dominant position in the digital marketing industry. Its website and blog attracts over 240,000 unique users per month and its range of courses and conferences are attended by over 5,000 marketers every year.

Econsultancy provides the Middle East with regionalised reports, such as the Middle East stats compendium, local events, online resources and training programmes. Econsultancy’s 97,000 members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

For more information, visit or follow @econsultancy on Twitter

Media contacts:
Natalie Evans (@Econsultancy)
Marcomms Manager
Tel. 0044 208 269 1471
Natalie.evans [@]

Published on: 11:55AM on 23rd February 2011