Usability consultancy PRWD have been appointed by Lakeside Hotel, recognised as 'the best 4 star hotel on the shores of Lake Windermere’, to help improve the customer experience of their new website.

PRWD were engaged by Lakeside Hotel to provide an expert usability evaluation of their new website with the aim of identifying key opportunities to improve the customer experience and subsequently help improve on-site conversion rates. As part of the evaluation PRWD provided a series of improved page designs based on the recommendations, with a particular focus on the navigation and browsing experience.

Following the evaluation Lakeside Hotel have now implemented many of the recommendations on their new website, which launched in January 2011.

The new business for PRWD represents their first significant move in to the UK’s luxury hotel industry. Head of Usability Paul Rouke commented, “When Tom Sharp approached us about helping to improve the performance of their new website, it was already a significant improvement on their previous website.

"What we have been able to do is identify a number of key elements of the new website which can be further improved to provide visitors with a more intuitive and enjoyable browsing experience."

“Following this initial project we are now continuing to work with the Lakeside Hotel team to help them improve the customer experience of their online booking process, which is guaranteed to further increase the amount of visitors who book online.”

Tom Sharp, Sales and Marketing Manager at Lakeside Hotel, commented: “We recognised the need to update our online offering and made considerable investment in developing a new website. Whilst we were generally pleased with the aesthetics of our design, PRWD were instrumental in advising us in how to improve the customer experience and streamline the online booking process.

“Days are young and work is ongoing but early signs are very promising with a 20% increase in online bookings on the same period last year. We’re looking forward to continually improving our conversions with the aid of PRWD”.

For more information, or to speak to the team, contact:
Paul Rouke at PRWD
Tel: 0161 228 0585

Notes to editors

PRWD was established in 2006 and they specialise in web usability and conversion rate optimisation. Clients include Speedo, Lakeland, Pentland Brands, The Scout Association, Lakeside Hotel, Isabella Oliver, Econsultancy and Speedy Hire.


The privately owned Lakeside Hotel is the leading large hotel in the Lake District with 75 bedrooms, 2 unique restaurants and an exclusive indoor pool and spa with 3 luxury treatment rooms. A new conference and event centre “The New Windermere Suite” will be launched in April 2011.


Published on: 12:10PM on 25th February 2011