Free 90-Day Trial Available for Online Coursework, Training and Solutions Library Access

Scheduled instructor-led courses, self-guided “micro learning” programs, how-to-guides, tools and best practices put Aprimo customers in charge of creating their own marketing education experience

London, UK, 28 February 2011: Aprimo® Inc., a global leader in cloud-based integrated marketing software, today announced that it has expanded Aprimo University, its comprehensive marketing education program, to feature more coursework and an innovative on-demand curriculum designed for busy marketers seeking to expand their digital marketing skills and professional knowledge.

Aprimo University also encompasses the Aprimo Solutions Library, a growing resource centre for business process insights, best practices and tools. The curriculum and library together give more than 150,000 marketers using Aprimo the knowledge, training and tools they need – where, when and how it works best for them, their company and their colleagues around the world.

New Aprimo customers are automatically enrolled in a 90-day trial programme that enables them to consume as much of the new coursework and content as they want. Currently there are more than 100 recorded training segments available online plus more than 100 how-to-guides, tools and best practices, with more planned. After 90 days, marketers can enrol on a yearly basis via subscription or take classes individually and pay as they go.

“Today’s marketers are under pressure to stay current, but they have less time than ever to devote to developing new skills and staying ahead of new industry trends,” said Jennifer Weldy, Director, Aprimo Training and Education. “Among the many exciting new things we’re doing at Aprimo University are our ‘micro learning’ opportunities, which provide short, easy-to-consume coursework that is available when, where and how marketers need it.”

The expanded Aprimo University features:

• Unlimited coursework – once enrolled, marketers can take as many online classes as they want, as part of a yearly enrolment subscription

• Printable training materials to support self-guided training

• The ability to easily register for a full range of instructor-led classes from foundational learning to advanced training

• A Solutions Library containing best practices and how-to documents, such as Microsite Production Workflow and B2B Lead Management, that describe how to efficiently and effectively implement Aprimo solutions


About Aprimo:

Aprimo is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organisations. The company’s integrated marketing software, AprimoMarketingStudio® forB2C and AprimoMarketingStudio® forB2B, enables marketers to navigate the changing role of marketing, by taking control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measurable return on investment. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call 0118 9779 700 or visit

Teradata (NYSE: TDC), the world’s largest company solely focused on data warehousing and enterprise analytics, acquired Aprimo, in January, 2011.

Media Contacts:

Conny Lutz
Marketing Manager, Aprimo UKI
+44 (0)118 9779 700 ext. 5705
Twitter: @aprimo_uk

Sarah Leatherbarrow
PR Consultant, Cyance

Published on: 10:38AM on 28th February 2011