Quick Integration Timeline Planned with First Joint Solution in the Second Quarter of 2011

London, UK, 07 March 2011: Aprimo® Inc., a global leader in cloud-based integrated marketing software, and its new parent, Teradata, the world’s largest company solely focused on data warehousing and enterprise analytics, today announced the first significant integration of Teradata Relationship Manager (TRM) with Aprimo Marketing Studio’s Marketing Operations solution, which will immediately bring integrated marketing management (IMM) capabilities to existing Teradata customers. Initial integration is targeted for Q2 2011, with additional integration to Aprimo’s Email Marketing solution targeted for Q4 2011.

The company informed its customers, partners and prospects during the annual Aprimo Marketing Summit that took place last week in Amelia Island, Florida, USA.

Teradata Relationship Manager enables smarter, faster, customised marketing dialogues with every customer. This, coupled with Aprimo’s Marketing Operations capabilities, will ensure that the right messages are reaching the right customers as efficiently as possible by tracking expenditures and managing workflow and processes centrally. The end result is a fully optimised marketing operation solution that delivers sophisticated on-budget, on-time campaigns that drive revenue growth.
“When you combine two leaders through acquisition, it’s important to deliver the real value of integration as quickly as possible, especially to current customers,” said Bill Godfrey, president of Aprimo.

“Aprimo is already an acknowledged leader in IMM, and pulling this together with the proven capabilities of TRM will significantly extend that lead,” said Marc Schroeder, vice president of Teradata TRM marketing. “We now have the most comprehensive solution for mid-sized to large B2B, B2C or B2B2C organisations and flexible deployment options that include all major database platforms, as well as on-premise, hosted and on-demand environments.”

Together, Aprimo and Teradata deliver the most comprehensive IMM capability extending across marketing resource management (MRM) and multi-channel campaign management (MCCM). Recently, analyst first Gartner placed Aprimo in the Leaders quadrant for MRM and Teradata in the Leaders quadrant for MCCM. Aprimo now collectively serves more than 500 customers around the world.


About Aprimo:

Aprimo is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organisations. The company’s integrated marketing software, AprimoMarketingStudio® forB2C and AprimoMarketingStudio® forB2B, enables marketers to navigate the changing role of marketing, by taking control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measurable return on investment. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call 0118 9779 700 or visit http://www.aprimo.com.

Teradata (NYSE: TDC), the world’s largest company solely focused on data warehousing and enterprise analytics, acquired Aprimo, in January, 2011.

Media Contacts:

Conny Lutz
Marketing Manager, Aprimo UKI
+44 (0)118 9779 700 ext. 5705
Twitter: @aprimo_uk

Sarah Leatherbarrow
PR Consultant, Cyance

Published on: 9:30AM on 7th March 2011