London 9 March, 2011: Econsultancy is to partner with AdMonsters for the first time, to launch a series of training courses to be held in London and New York, through 2011. The courses leave attendees with a thorough understanding of all aspects of Online Ad Operations and is custom tailored for anyone - from traffickers to managers - new to the industry.

Econsultancy, the community for the world's digital marketing and e-commerce professionals, and AdMonsters, the global community of ad operations and technology leaders, will jointly run a set of six training courses – three in London and three in New York, with the first taking place in New York in April. Small class sizes of approximately 10-20 attendees ensure that each participant receives the hands-on training they need, as well as the ability to interact with their class mates and the instructor.

The course, Ad Ops for Beginners, covers everything someone new to ad operations needs to know to get up to speed in ad ops. Specific subject areas covered include ad-serving technology, campaign monitoring and optimisation, quality assurance, reporting, and inventory management. Companies can save on the significant time and costs required to bring on board new ad ops staff; and have the knowledge that their team returns from training with the skills and an understanding to be as effective as possible in their roles.

The first course will be held in New York City on 14 April 2011, and in London on 10 May 2011. The full course programme and booking details can be found at

Matt O’Neill, President of AdMonsters says, “This is a perfect balance of two specialist organisations, by combining our complementary offerings we can provide a comprehensive grounding in the industry for new-comers to the business of ad ops. One of the biggest challenges for companies is for ad ops managers to train new staff; it’s not a natural skill and is generally time-consuming and costly. These courses are designed to make this a time-efficient, cost-effective way to train new junior staff to integrate into the ad ops teams within their organisations.”

Craig Hanna, Course Director for Econsultancy says, “The synergy between AdMonsters and Econsultancy is what is key, we are both membership organisations which operate to support our members in their professional lives from career development to networking. Why this works particularly well in training is because whilst AdMonsters lives and breathes ad ops and can bring real depth to the content, we’re all about digital marketing and have a large and well-established training division, to put the academic structure and framework in place. Together, we feel this is a unique course which will benefit individuals starting out in the industry.”


Further information from:
Matt O’Neill, President of AdMonsters 44 (0) 207 600 3321 /

Lorette Nettar, PR, AdMonsters – 44 (0) 7968 521 684 /

Clare Laurie, Head of Marketing, Econsultancy – 44 (0)20 7269 1450 / clare.laurie AT

About Econsultancy
Econsultancy is a global independent community-based publisher, focused on best practice digital marketing and e-commerce, and is used by more than 300,000 internet professionals every month. Our hub has 100,000+ members worldwide from clients, agencies and suppliers alike.

We help our members build their internal capabilities via a combination of research reports and how-to guides, training and development, consultancy, face-to-face conferences, forums and professional networking. For the last 10 years, our resources have helped members learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practice and innovation.

About AdMonsters
Founded in 1999, AdMonsters is the global community of ad operations and technology leaders. The company operates as an integrated trade publisher, event producer, and service provider focused exclusively on online advertising operations and technology.
AdMonsters has held nearly 40 Publisher Forum events since 1999 in both Europe and North America. The company has also brought to the ad ops community dozens of other events and training offerings including Leadership Forums, Technical Forums, Network Forums, dinners, and ad ops training seminars. The company’s website,, reaches over 10,000 unique visitors a month. AdMonsters operates from offices in San Francisco, New York and London.

Published on: 11:00AM on 9th March 2011