Join us for a free trial and seminar session, and the chance to win an iPad

RedEye, the leader in behavioural email, announces its debut at the Internet Retailing Expo on 23rd-24th March 2011, NEC Birmingham, stand K9. At the exhibition, RedEye will be unveiling the launch of Behavioural Email onDemand and providing visitors with the opportunity to sign up for a free 30 day trial of the product.

Behavioural Email onDemand is a self-service solution, providing online marketers with a simple, cost effective way to run basic behavioural email triggers, such as basket abandonment.

Providing both the tags for tracking website behaviour and the email marketing tool to manage and send campaigns, this integrated service is an easy, cost-effective way to send automated behavioural email.

Matthew Kelleher, Commercial Director at RedEye said, “Over 70% of online consumers abandon a purchase, and using a behavioural email process such as basket abandonment is the best way for online retailers to recapture these lost sales. Behavioural Email onDemand enables online retailers to take their first steps in sending automated behavioural email.
“The free trial we’re offering at the Internet Retailing Expo provides an easy way for companies to test the success of using such a simple campaign, making it perfect for both big and small companies.”

RedEye has been helping online companies improve conversion through behavioural email for over 10 years and has achieved results for clients of over 750% ROI and 20% conversion. RedEye currently helps online retailers such as French Connection, Evans Cycles, Hotel Chocolat, Wilkinson and Interflora.

On Thursday 24th March, RedEye will be presenting a seminar to help online retailers understand what behavioural email is and how it can be used to improve online sales. The seminar is titled ‘Behavioural Email Made Easy’ and will be presented by Garry Lee, Director of Analytics at RedEye.

As well as behavioural email, RedEye helps retailers improve online sales through conversion rate optimisation. This integrated service uses analytics and usability techniques to understand online user behaviour and helps online retailers create an effective strategy for improving online conversion.

Visit RedEye at stand K9 to sign up for a FREE no obligation 30 day trial of Behavioural Email onDemand. Throughout the exhibition RedEye’s expert consultants will be on hand, to offer free advice and support on email marketing and conversion rate optimisation.
RedEye will also be giving visitors the chance to win an iPad. All they have to do is visit stand K9 and drop off their business card into the free prize draw.

For further details visit

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Press Contacts
Jim Buchanan, PR Consultant:, 07725 257194
Katie Traynier, Marketing Manager:, 01908 340 903

About RedEye
RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioual email integrates web analytics with email marketing to produce highly targeted emails based on online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 750% ROI and 10% online conversion. In 2010 RedEye launched Behavioural Email onDemand, a self service solution enabling online companies to run basic behavioural email campaigns such as basket abandonment.

By integrating analytics with usability RedEye offers a unique service of Conversion Rate Optimisation. This service provides a structured process to help online companies fully analyse customer behaviour, enabling marketers to make the correct changes or implement the right strategies to improve online conversion.

RedEye previously won the NMA Award for ‘Best Use of Email’ and was shortlisted in the Econsultancy Innovation Awards for ‘Innovation in Email Marketing’.

RedEye currently has 3 UK offices (London,Milton Keynes and Crewe) and has just launched its first European Office in Dusseldorf, Germany. RedEye clients include French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker.

Published on: 2:16PM on 9th March 2011