RedEye, the leader in behavioural email today announced it has expanded its operations by launching its first European office in Dusseldorf, Germany. The German business, RedEye Deutschland GmbH, is available at the website

The German office will be launching RedEye’s service of Behavioural Email onDemand, providing users with the opportunity to run a 30 day free trial of RedEye’s behavioural email service.

The Dusseldorf team joins the three offices in the UK: Crewe, Milton Keynes and London. Together they look after a huge range of clients spanning many business sectors, such as retail, insurance & finance, travel, online gaming and the public sector. Since 1997 RedEye has been helping online companies improve conversion through email marketing, analytics and usability. Clients include French Connection, Interflora, Virgin Money and Ford.

Jakob Gomersall will be RedEye Deutschland GmbH’s General Manager. Jakob will report to Mark Patron, RedEye's CEO, who is overseeing RedEye’s expansion on the Continent. In Europe, the German market has massive potential for digital services, second only to the UK. RedEye’s Behavioural Email onDemand product is proving very popular with UK brands, and represents an ideal opportunity for German companies to take advantage of the behavioural technology.

Mark Patron explains: “We chose Germany for our first international expansion because of the size of the market. Germany is the second largest digital market in Europe after the UK and twice the size of the next market, France. We’re very excited by the enormous potential Germany has for behavioural email.

“We spent two years looking for a suitable acquisition in Germany, however once we met Jakob, we realised we would be better off starting our own operation using his expertise.”

UK research shows only 12% of retail companies use abandoned basket emails (one of the simplest behavioural targeting triggers) to recover online sales – and in Germany companies show similar traits. Therefore RedEye’s new product Behavioural Email onDemand is urgently needed to follow up the massive problem of abandoned baskets, which are otherwise lost sales.

85% of customers abandon an online purchase. However the vast majority of ecommerce brands do nothing to recapture these lost sales. Behavioural email has been around for 10 years, yet it’s still extremely underutilised. It’s the best way of boosting click-throughs, conversions and, hence, ROI in email marketing.

Jakob Gomersall, RedEye’s Deutschland GmbH’s General Manager said, “I’m very excited about this project. At the end of 2010, Germany boasted more than 53 million internet users. With online consumer spending set to increase even further in 2011, marketers are facing a huge potential for growth in online revenue.

“With drop-off customers proven to be a most profitable subset, Behavioural Email onDemand is reacting to market requirements by providing an easy way to start targeting drop customers and otherwise lost sales. The service we are offering is unique in the market as it is the only available to offer analytics and an ESP all under one roof. I’m very confident online German marketers will be quick to take advantage of such a revenue boosting activity.”

For years, RedEye has offered its full-scale behavioural marketing, analytics and usability service to hundreds of larger ecommerce brands – now it is offering its behavioural service in a ‘lite’ version with automated triggers, which is especially good as an abandoned booking recovery system. onDemand is not just for SMEs, but for big brands that think they can’t afford behavioural email, or perceive it be too complicated. It is designed as an intuitive self-service product, with support provided by expert RedEye consultants.

For further details visit:

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About RedEye

RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioual email integrates web analytics with email marketing to produce highly targeted emails based on online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 750% ROI and 10% online conversion. In 2010 RedEye launched Behavioural Email onDemand, a self service solution enabling online companies to run basic behavioural email campaigns such as basket abandonment.

By integrating analytics with usability RedEye offers a unique service of Conversion Rate Optimisation. This service provides a structured process to help online companies fully analyse customer behaviour, enabling marketers to make the correct changes or implement the right strategies to improve online conversion.

RedEye previously won the NMA Award for ‘Best Use of Email’ and was shortlisted in the Econsultancy Innovation Awards for ‘Innovation in Email Marketing’.

RedEye currently has 3 UK offices (London, Milton Keynes and Crewe) and has just launched its first European Office in Dusseldorf, Germany. RedEye clients include French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker.

Published on: 9:43AM on 11th March 2011