Join us on 17thMarch 2011 to find out how strategy delivers improved online conversion

RedEye today announces the second of its series of concise webinars focusing on behavioural email, ‘Creating a behavioural email strategy to improve online conversion.’ It takes place on Thursday 17th March 2011 at 3.00-3.30pm.

The first technique for making behavioural email work is to develop an effective strategy – spend time getting this right and conversion rates will soar. The easiest way to improve ROI is to convert more prospects already using a website. A clever, joined up behavioural email programme targets hot prospects, achieving results as high as 90% open rates, 50% click-through rates and 10% conversion to sale.

In only 20 minutes, this beginners’ guide will help marketers understand how to implement a behavioural email strategy to target customers (whatever their online behaviour) and effectively generate extra revenue. Relevant to all ecommerce sectors including retail, travel and gambling, the brief session packs in a lot of useful content and uses real-world case studies to illustrate success.

This webinar will provide attendees with the following insight:
• Learn how different behavioural email triggers can be used to target users based on online activity.
• Discover how a simple behavioural email trigger can evolve into multiple email campaigns.
• Understand how a structured behavioural email programme will achieve targeted campaigns that improve conversion and ROI.

Behavioural email is still somewhat of a secret in the online marketing world. Although increasingly talked about, recent research has revealed only 12% of companies are actually utilising it today. This webinar is designed to help anyone interested in using behavioural email understand more about how it works and how they can benefit from it. In addition, it dispels the myth that behavioural email has to be expensive and complicated.

About the speaker:

Garry Lee has worked in online analytics for over 10 years and produced the UK’s first behavioural email programme in 2001. Garry currently heads up RedEye’s analytics department responsible for behaviourally targeted systems.

How to Attend
To register visit:

• 17thMarch 2011
• 3.00pm-3.30pm
• 20 minutes with 10 minute Q&A

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Press Contacts

Jim Buchanan, PR Consultant:, 07725 257194

Katie Traynier, Marketing Manager:, 01908 340 903

About RedEye

RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioual email integrates web analytics with email marketing to produce highly targeted emails based on online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 750% ROI and 10% online conversion. In 2010 RedEye launched Behavioural Email onDemand, a self service solution enabling online companies to run basic behavioural email campaigns such as basket abandonment.

By integrating analytics with usability RedEye offers a unique service of Conversion Rate Optimisation. This service provides a structured process to help online companies fully analyse customer behaviour, enabling marketers to make the correct changes or implement the right strategies to improve online conversion.

RedEye previously won the NMA Award for ‘Best Use of Email’ and was shortlisted in the Econsultancy Innovation Awards for ‘Innovation in Email Marketing’.

RedEye currently has 3 UK offices (London, Milton Keynes and Crewe) and has just launched its first European Office in Dusseldorf, Germany. RedEye clients include French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker.

Published on: 11:59AM on 11th March 2011