Following just 12 months of strategic social media activity through its online community "Off the Cuff", London-based shirt maker TM Lewin has seen sales made from users who visit the community result in a 10% higher average order value than people who just visit the ecommerce site.

In-depth analysis has also shown that community members are twice as likely to convert on their first visit to the TM Lewin ecommerce site.

Developed by social media agency FreshNetworks, the community draws in visitors from over 134 different countries worldwide.

FreshNetworks recently helped TM Lewin relaunch the community in order to incorporate new social media tools and functionality based on its ongoing success, as well as insights collated from the community itself.

The enhanced community is now home to a new and improved range of interactive
content, including video tips and advice from sartorial experts, a “Street Style” gallery featuring great businesswear looks from out and about in London and an interactive “Ask the Experts” area, plus regular competitions and prize giveaways.

Geoff Quinn, CEO of TM Lewin said: “The community is all about the chance to chat to our customers openly and hear what they think. It’s been exciting for me to see the number of questions we’ve been getting from customers and the ideas that have been sent in some of which we are now looking at implementing.This year is going to be an exciting one for us both offline and online!”

Although “Off the Cuff” is seen as the main hub for all social media activity, TM Lewin also engages with customers on other social media platforms such as Facebook, YouTube and LinkedIn.

Published on: 10:32AM on 18th March 2011