Julien Gardès joins Paris office from 24/7 Real Media

LONDON, UK – 23 March, 2011 - the Rubicon Project, the advertising technology company, is expanding its operations in Europe with the appointment of Julien Gardès from 24/7 Real Media. Based in the company’s Paris office, Julien will work with premium online publishers in French-speaking markets to leverage REVV, the world’s leading yield optimisation platform, in order to safely, effectively and efficiently monetise their digital advertising inventory. This will include advising them on the use of new monetisation technologies including Protected Real-Time bidding (RTB) alongside existing sources of demand for their inventory, ensuring each ad impression is sold through the best channel for the highest price possible, whilst protecting their brand.

Julien brings many years of online media experience to the Rubicon Project’s team in France. He joins from WPP-owned 24/7 Real Media where he spent two years working with publishers and ad sales houses. He managed the French ad serving business unit and served as Co-President of TASC, The Ad Serving Club, in France. Prior to that Julien worked at ValueClick Media as Head of Operations and Publishers where he defined the company’s strategy for online display advertising formats including CPM, CPC, retargeting and behavioural targeting. He spent five years before that at online performance advertising network, MIVA, joining as Head of Business Development and working his way up to Joint Managing Director with clients including Voyages SNCF, Le Monde, Libération, Caradisiac, Doctissimo, Eurosport.

Commenting on the appointment, Jay Stevens, General Manager and Vice President International at the Rubicon Project, explains, “We see increasing demand across Europe for the REVV platform to optimise publisher revenues and yield. In France, agencies and their trading desks are starting to adopt programmatic trading methods, creating an opportunity for leading publishers to increase their revenue and access new sources of demand. It’s a business Julien understands extremely well and, in using his years of experience of working with leading French websites, he will be able to advise publishers on the best ways for them to maximise their online revenues.”

Julien Gardès, Publisher Development, the Rubicon Project, adds, “After six years working in media and performance advertising, I can leverage all the skills I have developed to help the Rubicon Project’s clients in France create an effective monetisation strategy – maximising the benefits of optimisation and creating lift in revenue across all channels. The digital ecosystem is evolving at a very high speed in Europe and I have long been impressed by the Rubicon Project’s vision to be at the heart of that.”

the Rubicon Project’s REVV yield optimisation platform, which process 250 billion real-time bid transactions per month, is engineered to empower publishers to monetise digital content across all sources of demand. Monetising more than 70 billion ad impressions each month across more than 550 million unique users around the globe, REVV provides the precise combination of technology, data and access to demand that empowers publishers to thrive.

Julien Gardés will be based in the Rubicon Project’s office in Paris working alongside Fabien Magalon and reporting into Justin Thomas, Sales Director EMEA at the Rubicon Project.

About the Rubicon Project
the Rubicon Project, the world leader in Yield Optimization technology, launched in 2007 with a mission to automate buying and selling across the $65 billion global online advertising industry. Powered by data-driven algorithms and pricing intelligence data, REVV, the company’s yield optimization platform, has optimized more than 1,200,000,000,000 (one point two trillion) ad transactions for more than 350 of the largest properties on the Internet and processed 500 billion RTB transactions in Q4 2010. REVV helps premium Web publishers like NBC Universal, Time Inc., Gannett and CareerBuilder make more money by optimizing their ad space, eliminate unnecessary ad operations costs and protect their brands. The platform powers the REVV Marketplace, the world’s largest premium display advertising marketplace. More than 600 ad networks, exchanges and DSPs access premium inventory and audiences through the REVV Marketplace and its unparalleled reach of more than 550 million unique users. Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $60 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, GE/NBC Universal’s Peacock Equity Fund and News Corporation.

Published on: 11:48AM on 24th March 2011