Investments in lead management poised to grow in 2011 as companies focus on customer acquisition and revenue

LONDON, 28 March 2011 – Aprimo® Inc., a global leader in cloud-based integrated marketing software, today announced that it has been given a “Positive” rating in the Gartner MarketScope for CRM Lead Management (Chris Fletcher, Gartner, March 13, 2011). The analyst believes that “investments in lead management will grow faster than the CRM market in 2011 as companies focus on customer acquisition and revenue.”

“Marketers are increasingly turning to lead management solutions to plug any leaks in their pipelines and ensure that the most qualified leads are reaching sales,” said Jeff Chamberlain, vice president of B2B Solutions at Aprimo. “With Aprimo’s lead management solution, our customers can rate leads according to prospects’ behavior across multiple sales channels, such as a website and social media, giving them complete control over the quality of leads passed to sales, which means more revenue, faster. That’s positive indeed.”

Aprimo's integrated marketing software puts B2C and B2B marketers in control of planning, budgeting and spending so they can execute multi-channel campaigns that directly tie marketing investment to business results (ROI). Aprimo Marketing Studio for B2C, for consumer marketers, and Aprimo Marketing Studio for B2B, for business-to-business marketers, provide modular marketing solutions that manage online and offline marketing activities, track budget and spend management and provide workflow and digital asset management.

“Lead management is part of a core set of functions that marketers seek to automate,” added Chamberlain. “For most of our clients, gaining control over leads is only a first step toward true integrated marketing management, and we’re committed to giving them a clear growth path for completing that journey.”

The MarketScope is copyrighted March, 2011 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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About Aprimo

Aprimo is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organisations. The company’s integrated marketing software, AprimoMarketingStudio® forB2C and AprimoMarketingStudio® forB2B, enables marketers to navigate the changing role of marketing, by taking control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measurable return on investment. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call 0118 9779 700 or visit http://www.aprimo.com.

Teradata is the world's leader in data warehousing and integrated marketing management through its database software, enterprise data warehousing, data warehouse appliances, and enterprise analytics. Teradata acquired Aprimo in January 2011.

Media Contacts:

Conny Lutz
Marketing Manager, Aprimo UKI
conny.lutz@aprimo.com
+44 (0)118 9779 700 ext. 5705
Twitter: @aprimo_uk

Sarah Leatherbarrow
PR Consultant, Cyance
sarah.leatherbarrow@cyance.com

Published on: 10:18AM on 28th March 2011