London, UK - 28th March 2011 - Performance-based marketing agency 7thingsmedia has been selected by Econsultancy, publishers of independent digital marketing and e-commerce best practice, to manage their business-to-business affiliate programme in the UK and to launch the programme in the US.

Along with nurturing Econsultancy's existing affiliate relationships, the London and New York based agency will recruit new affiliates, utilise their established network of influential digital marketing blogs and initiate creative campaigns across the full range of products, focusing particularly on Econsultancy membership products and their award-winning best practice digital marketing reports.

In tandem with growing the UK business, Econsultancy opened their first US office in New York in January 2009, and having established the brand are keen to advance it through affiliate marketing in North America.
The UK and US affiliate programmes have been launched on the Commission Junction affiliate network. Commission Junction was selected by Econsultancy and 7thingsmedia for the strength of their affiliate reach
and presence within both the UK and US markets.

Clare Laurie, Head of Marketing at Econsultancy said “7thingsmedia demonstrated both the ability and the passion to fully match the ambition of Econsultancy. They offer knowledge and expertise in the affiliate
market, and we're confident in their ability to scale the performance in both the UK but more particularly in America.”

David McDermott, Performance Director of 7thingsmedia said: “We're excited to be working with Econsultancy, an organisation which is well known and highly respected by the online community. We are
extremely confident we can help them reach the full potential of their B2B affiliate programme.”

ENDS

Notes to editors:

7thingsmedia are a young, dynamic and entrepreneurial performance-based digital marketing agency with a proven track record of delivering hugely impressive returns for clients. With offices in both London and New
York; 7thingsmedia's services span the digital marketing mix including affiliate management, display advertising, lead generation, paid and natural search.

Client list includes: Agent Provocateur, Econsultancy, Gio Goi, Liberty, MARS, Secret Sales, Ted Baker, UNICEF, USC & Vosges Haut-Chocolat.

7thingsmedia – http://www.7thingsmedia.com

About Econsultancy

Econsultancy is a community where the world's digital marketing and e-commerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and
discover how to do everything better online. Launched in 1999, Econsultancy has since grown to a dominant position in the digital marketing industry. Its website and blog attracts 300,000 unique users per month and
its range of courses and conferences are attended by over 5,000 marketers every year. Econsultancy’s reports, events, online resources and training programmes help 100,000 members make
better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

http://econsultancy.com

Contacts:

Chris Bishop, Founder & Managing Director, 7thingsmedia, 020 7017 3191 / 07740 340148, chris.bishop@7thingsmedia.com

David McDermott, Performance Director, 7thingsmedia, 020 7017 3192, david.mcdermott@7thingsmedia.com

Published on: 3:30PM on 28th March 2011