Marketers conduct more than 10 million transactions on Eloqua Cloud Connectors

LONDON, UK – March 30, 2011 – Eloqua, the leading provider of Revenue Performance Management solutions, today announced more than a dozen new “Cloud Connectors,” or free integrations between Eloqua and third-party applications. New connectors include SlideShare and Adobe Connect™, among others.

Eloqua customers have rallied around the company’s open API model. In fact, more than 10 million transactions have been executed through Eloqua Cloud Connectors since December, when the company became the first marketing automation provider to introduce a “connectors” strategy. According to Steve Woods, co-founder and CTO of Eloqua, “We are delighted with the high rate of adoption among our customers. Our Cloud Connectors have already executed more transactions than many marketing automation systems process.”

The Eloqua Cloud Connectors initiative is fundamental to the company’s Revenue Performance Management strategy. Added Woods, “Revenue growth seldom occurs in a vacuum. It requires the ‘interoperability’ of people and technology. Our Cloud Connectors strategy allows our clients to increase efficiency and enjoy ‘one view’ of the revenue cycle.”

Users are deriving tremendous value from the easy integration. “With the Eloqua Cloud Connector for Adobe Connect, our customers can now more fully leverage valuable participant data from their webinar programs,” said Michael Londgren, director of Adobe Connect product marketing, Adobe Systems Incorporated. “The combination of our leading web conferencing solution and Eloqua means marketers can better track active participation of prospects in webinars. And, ultimately, better score and route hot leads to sales.”

Cloud Connectors integrate essential applications in mission critical areas of marketing, including:

• Social Media: SlideShare, Lithium, RapLeaf
• Webinars and Events: Adobe Connect, ON24, ReadyTalk and Cvent
• Data Quality/Management: DemandBase, Jigsaw, Name Analyser

“Connectivity is consistently one of the biggest challenges for B2B marketers,” said Ian Michiels, Principal Analyst at Gleanster. “Eighty-six percent of top performing B2B organisations use a mix of email, landing pages, telemarketing and webinars, but only a subset of these channels are addressed natively in lead management systems. As lead management technology evolves into Revenue Performance Management platforms, data aggregation becomes imperative to linking performance to top-line revenue growth.”

For more information about Eloqua Cloud Connectors register for the upcoming webinar at http://cloud.eloqua.com.

Published on: 4:03PM on 30th March 2011