The Society of London Theatre (SOLT) has launched its website to support the fourth annual ‘Get into London Theatre’ campaign using Swebtec’s enterprise content management system, expressCMS. The new site provides visitors with details of special events taking place during ‘Get into London Theatre’, which runs from 5th January to 18th March 2005.

The ‘Get into London Theatre’ initiative is run by SOLT in association with Visit London, with support from London Mayor Ken Livingstone. It provides discounted tickets to over 80 performances at theatres across London including appearances by Sir Ian McKellen in Aladdin at The Old Vic and Kim Cattrall in Whose Life Is It Anyway? at the Comedy. SOLT’s marketing team built the sub-site in just 2 days using Swebtec’s expressCMS solution. The pre-configured templates and interactive site map enabled them to create site pages without formal technical training.

ExpressCMS is a fully featured enterprise Content Management System (CMS) designed to make the management of corporate websites quick, easy and cost-effective. It operates on all open platforms and delivers comprehensive facilities including dynamic addition of content onto pages and a range of powerful objects for displaying the content.

Philippa Smart, Head of Publications at the Society of London Theatre says, “Having worked with Swebtec over the past three years, we were confident that their system would provide an easy and cost effective way of building a sub-site dedicated to ‘Get Into London Theatre’. We will continue to use the system to add new promotions and offers to the website throughout the campaign, covering performances across a range of genres including comedy, drama, musicals, ballet and children’s shows.

Jamie Kruger, joint Managing Director of Swebtec says, “Organisations like SOLT need to be able to control the content of their websites and create additional content without being able to rely on large IT budgets and in-house expertise. One of the major benefits of expressCMS is that it is powerful, yet simple to use, enabling SOLT to provide a wealth of information for the thousands of visitors coming to London for this year’s event.”

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For further information, please contact

Swebtec : Jamie Kruger 020 7471 8120

Broadgate: Roland Cross or Victoria Lomax 0207 726 6111


Society of London Theatre
Founded in 1908 by Sir Charles Wyndham, the Society of London Theatre ( is the trade association which represents the producers, theatre owners and managers of the major commercial and grant-aided theatres in central London.
Today the Society combines its long-standing roles in such areas as industrial relations and legal advice for members with a campaigning role for the industry, together with a wide range of audience-development programmes to promote theatre-going.
Get into London Theatre
Get Into London Theatre was originally launched by the Mayor of London in direct response to the events of September 11th. The scheme is run by The Society of London Theatre in association with Visit London (formerly London Tourist Board). During the past three years, the scheme has sold over 168,000 tickets at affordable prices to over 150 shows across London. This year, Get into London Theatre will offer more tickets then ever before to a huge range of shows across the capital for as little as £15, £20 and £30.

To find out more go to or call the booking number on 0870 840 2468 Booking opens on 5 January for performances up until 18 March. Tickets must be booked by 8pm on 18 February.

Swebtec is a leading provider of multilingual Content Management software and related services. Swebtec’s enterprise Content Management system, expressCMS enables organisations to control information and products through an easy to use web interface for intranet, extranet and Internet sites omitting the need for expert technical training or knowledge

Swebtec is based in the UK. For more information about Swebtec’s products and services visit or

Published on: 12:00AM on 10th January 2005