LONDON : 31 March 2011 - The Association of Online Publishers (AOP) is challenging publishers to maximise and leverage the value of their brands and content as it prepares to launch its flagship Digital Publishing Summit, with the theme “Publishers: Know Your Worth”. The one-day event will be held at Westminster Bridge Park Plaza, on 14 October 2011.

Lee Baker, Director of AOP says, “We are pulling together a world-class, speaker line-up for what promises to be the best ever AOP Summit. Our speakers will give delegates exclusive insights into their businesses and experiences. Ultimately, our goal is to galvanise the industry to recognise the value that publishers bring.”

First speakers for the AOP’s Digital Publishing Summit announced:

Fru Hazlitt, Managing Director, Commercial and Online at ITV. Fru has over 20 years of sales and marketing experience within the Media sector including roles at Virgin Radio, Yahoo!, The Guardian Media Group and Capital Radio.

Anna Settman, CEO of Aftonbladet, will be representing one of the biggest daily newspapers in the Nordic countries. Founded in 1830, Aftonbladet was the first Swedish newspaper to go online in the mid-1990s and the first to charge for online content. It now enjoys a growing online readership of 5 million unique visitors a week.

Justine Roberts, CEO and founder of Mumsnet, an online community of parents sharing advice, support and product recommendations. Over the last ten years, Mumsnet has grown into the UK’s leading social network for mums with 1.35 million monthly unique visitors.

Further key speakers include:
Alisa Bowen, General Manager, The Wall Street Journal Digital Network
Jakob Nielsen, Managing Director Interaction, GroupM
Juan Lopez-Valcarcel, Digital Product & Consumer Technology, Pearson

Kate Silverton, News & Current Affairs Journalist, will chair the AOP Summit for the second year which will be held at Westminster Bridge Park Plaza, on 14 October 2011. http://www.ukaop.org.uk/summit2011

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About AOP
The UK Association of Online Publishers (AOP) is the industry body representing online publishing companies that create original, branded, quality content. AOP champions the interests of companies from newspaper and magazine publishing, TV and radio broadcasting, and pure online media. The AOP raises awareness, and addresses concerns relating to all areas of online publishing to industry and Government; covering topics such as paid-for-content, online subscription models, data protection, copyright, content management, new technologies and audience measurement. AOP publishes original research including the annual Census now in its eighth year. It also hosts forums, conferences and events, where members can debate issues, meet peers and network.

The AOP hosts two annual flagship industry events, the AOP Digital Publishing Awards to be held 9 June 2011 at the Roundhouse, Camden, London; and the AOP Digital Publishing Summit to be held on 14 October 2011 at Westminster Bridge Park Plaza, London.

AOP Members include AN Media, Bauer Consumer Media, BBC, BBC Worldwide, BSkyB, CBS Interactive, Centaur, Condé Nast Digital, Economist Group, Future Publishing, Global Radio, Guardian Media Group, Haymarket Media Group, Incisive Media, Independent Print, IPC Media, ITV, The National Magazine Company, News International, PPA, Reed Business Information, Telegraph Media Group, Thomson Reuters, Trader Media, Trinity Mirror, TSL Education, United Business Media, Which? www.ukaop.org.uk

Published on: 2:41PM on 31st March 2011