London, UK – 5th April, 2011 – ForeSee Results, the global leader in technology-driven customer satisfaction analytics, today announced that they will be working with House of Fraser to measure customer satisfaction across its website, www.houseoffraser.co.uk/.

“Our online marketing initiatives are critical to our success.” said Robin Terrell, Executive Director of Multichannel and International at House of Fraser. “ForeSee Results will help us maximise the value of our online channel with actionable data and analysis that will help us prioritise changes and improvements to our website that will matter most to our customers.”

The patented ForeSee Results methodology scientifically quantifies the drivers of online satisfaction and shows where House of Fraser should enhance its website to better satisfy its primary audiences and reach key online objectives. This unique methodology also assesses how increased satisfaction leads to more return site visits, recommendations and other desired future behaviours. House of Fraser plans to use the data gathered through ForeSee Results to help guide additional online content offerings.

“House of Fraser has made the successful transition from high-street department store to world wide web, all whilst showing that it’s possible to have tremendous success in both channels,” said Larry Freed, President and CEO of ForeSee Results. “The addition of technology-driven customer satisfaction data will help House of Fraser find the online improvements that will be best for customers while ultimately boosting conversion rates.”

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About ForeSee Results
As the leader in customer satisfaction measurement, ForeSee Results captures and analyses voice of customer data to help organisations increase loyalty, recommendations and marketing value. Using a patented, scientific methodology developed at the University of Michigan, ForeSee Results identifies improvements across all channels and touch points that drive customer satisfaction. With over 58 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers unparalleled expertise in customer satisfaction measurement and management around the globe for many international clients, including: British Airways, Debenhams, Dixons/Curry’s (DSG, International) Aurora Fashions the National Trust and others in the United Kingdom. ForeSee Results can be found online at www.ForeSeeResults.com.

About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning an exciting new chapter in its history. The group has annual sales in excess of GBP1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space. HouseofFraser.co.uk launched in 2007 and currently boasts over 850 brands and 125,000 individual products.

Website: http://www.houseoffraser.co.uk/

Published on: 9:00AM on 5th April 2011