Leading timepiece manufacturer ToyWatch has announced that it will be working with social commerce platform Colony Commerce to launch its UK online store.

ToyWatch, whose high-profile list of clients includes Alicia Keys, Madonna, Michele Obama, Owen Wilson and Katy Perry, currently has a strong presence in the UK retail market, distributing its products through Selfridges and other resellers. With further events and product launches planned for 2011, this is truly an exciting time for the brand.

Its eCommerce site will be designed to promote its rich product offering and stimulate direct sales, as well as increase awareness of the ToyWatch brand as a whole. Colony Commerce was selected as it allows scalable growth and will facilitate the brand’s future social commerce needs such as fCommerce and social rewards.

Colony Commerce Managing Director, Paul Bidder, said: ‘It isn’t enough to have an eCommerce site anymore; you need a social commerce platform that will allow a brand to engage directly with the consumer – wherever and whenever they choose. ToyWatch are a fantastically forward-thinking brand with a global reputation for innovation and creativity; we are delighted to be working with them to achieve their digital success.’

For more information, visit www.colonycommerce.com


Notes to editors

The ToyWatch brand originated in 2005 in Milan, where designer and wristwatch aficionado Marco Mavilla designed the first timepiece. Since then, ToyWatch has opened a flagship store in Via Montenapoleone, Milan, and the brand is sold in over 400 high-end retail outlets in the USA and the UK, including Selfridges, Bloomingdales and Saks Fifth Avenue. Seen as a ‘must-have’ item among style influentials and tastemakers, ToyWatch has featured in numerous fashion and lifestyle publications including Vanity Fair, GQ, the New York Times and Vogue.

Colony Commerce
Colony Commerce is an integrated social commerce platform, offering eCommerce, mCommerce and social integration as a standard. It provides a quick-to-market, next generation platform that allows businesses to engage with their customers via web, mobile and social channels.

Colony Commerce has been built specifically for the modern digital shopper, allowing businesses to totally integrate within their consumer’s digital universe, from one central platform giving them the opportunity to communicate with their audience globally, all day every day.

Paul Bidder
Managing Director, Colony Commerce

Published on: 3:00PM on 5th April 2011