For immediate release

05 April 2011 and Jelly Belly launch competition for Facebook fans, the UK’s leading website for students and Jelly Belly Ltd have teamed up to launch a new social media campaign ‘What’s Your Favourite Flavour?’.

Launched yesterday on the Facebook fan page, the competition shares the Flavoured Beans Gallery, a photo album containing all the Jelly Belly flavours available. Those who have ‘liked’ the page can then scroll through the album and tag themselves on their favourite flavour (there are 50 to choose from!), for the chance to win a Jelly Belly Bean Machine.

Commenting on the competition, Marketing Director of The Beans Group, Mark Edwards, says, “As our number of Facebook fans continues to grow over the 30,000 mark, competitions like this are a great way to engage with our social media fan base. The number of likes, tags and comments show that our student audience really engage with fun and colourful content.”

Victoria Reeves, Head of PR and Marketing for Jelly Belly UK says, “ is a wonderfully creative site that really understands its market. They also understand the Jelly Belly jelly bean market which is how they were able to come up with such a lovely campaign.”

Candy floss? Strawberry Cheesecake? Marshmallow? What’s your favourite flavour?


Olivia Mason
PR and Communications Officer
The Beans Group

T: 0870 3831 599

About knows more about students and the youth market than anyone else. We help students find out what’s hot, what’s not and save them loads of cash, providing the latest discounts, offers and entertainment, as well as university advice.

We work with some of the UK’s top companies, helping brands build relationships with students and provide them with new customers for life.

Published on: 2:18PM on 5th April 2011