Dubai, 05 April 2011 – Econsultancy, the global leading source of independent advice and insight on best practice digital marketing and e-commerce, today announces that its inaugural Digital Cream Dubai event, on 12th April 2011 will be attended by more than 140 senior marketers to explore best practice online marketing and e-commerce.

Attendees confirmed include the heads of digital from leading regional brands including Emirates Airlines, Abu Dhabi Media Company, EMAP, Abu Dhabi Film Festival, Hilton Worldwide, SNTTA Travel & Tours, Zawya and Abu Dhabi Media Company.

The event will feature two keynotes from Ahmad Bashour, Digital Publishing Director,
ITP Digital Publishing and Arto Joensuu, Head of Digital Marketing, MEA at Nokia. Ahmad will present the results of Econsultancy’s State of Digital Marketing survey and Arto will discuss Social Media and learning’s so far. There will also be 14 independently moderated roundtables on a range of digital marketing disciplines including web analytics, social media, online PR and SEO. Delegates will discuss online channel investment, technologies, agency selection and local challenges that they all face in delivering best practice digital marketing and advertising.

Sponsors will provide additional expert insight into tables that they are hosting.
• The Online Advertising roundtable is sponsored by Yahoo! Maktoob,
• LBi, the lead sponsor of the event, will be sponsoring two tables on Search Engine Optimisation and Social Media - Marketing, Measurement and Monetization,
• The Email Marketing roundtable is sponsored by Pure 360,
• The User Experience roundtable is sponsored by User Vision,
• The Content Management roundtable is sponsored by Fatwire Software.

Amy McFarling, Managing Director, LBi Middle East & North Africa, said, “LBi is delighted to be sponsoring this groundbreaking event. As Europe's largest digital agency, there is a natural fit between LBi's unique ability to blend insight, creativity and technology to deliver real business value and e-consultancy's mission to bring the best in cutting edge digital practices to brands. We're both helping marketers tackle the challenge of creating and sustaining real relevance in the context of a constantly shifting media landscape and the growing influence of consumers on brand reputation.”

Digital Cream Dubai, run in partnership with GEM events, will also be host to the launch of the results to Econsultancy’s State of Digital Marketing survey, carried out in association with and aimed at marketers in the Middle East and North Africa. The research will uncover how companies in the Middle East are currently using digital marketing and allocating budgets, exploring the use of marketing channels such as email, search marketing and online advertising. Initial findings suggest digital spend in MENA looks set to increase by 58% in 2011 and 23% of companies in MENA are using on-site social media for marketing.

Those that are unable to attend Digital Cream Dubai are welcome to attend the Digital Cream Drinks Reception on 12th April 5-7pm at the Westin Hotel. The Digital Cream Dubai Drinks Reception will gather together all those in the online marketing and e-commerce community in the Middle East to provide the networking platform to discuss and advance digital marketing in the region. All the brands and clients at Digital Cream Dubai will also be attending the Drinks Reception so it’s a great opportunity to network with the brands already confirmed as attending.

Econsultancy has strong international credentials, delivering online marketing training worldwide, and running Digital Cream in London, New York, Chicago and Singapore. As a publisher of best practice reports and how-to guides, Econsultancy’s unique position at the centre of a community of 100,000 members worldwide ensures that it’s training, events and reports offers the very latest, practitioner-led insight.

To request your place at Digital Cream Dubai visit and register your request or to meet the brands and sponsor contact

For more information about Econsultancy’s events, training and research in MENA, visit


About Econsultancy
Econsultancy is a community where the world's digital marketing and e-commerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. It was launched in 1999 and since then has grown to a dominant position in the digital marketing industry with more than 100,000 members worldwide. Its website and blog attracts more than 300,000 unique users per month and its range of training courses and conferences are attended by more than 5,000 marketers every year.

Econsultancy also provides a range of resources specifically for the Middle East including regionalised reports, such as the Middle East Internet Statistics Compendium, local events, online resources and training programmes. Econsultancy’s 97,000 members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers. Find out more at

For more information, visit or follow @econsultancy on Twitter

Media contacts:

Natalie Evans (@Econsultancy)
Marcomms Manager
Tel. 0044 20 7269 1483
Natalie.evans [@]

Published on: 2:00PM on 5th April 2011