A4u has today announced the launch of a European Affiliate Survey, aimed at driving comparisons and understanding of the different countries and markets as the affiliate industry becomes increasingly mainstream.

With support from international affiliate network Webgains, A4u has launched the European Affiliate Survey to meet demand from attendees at their annual conferences. Questions within the survey will cover a wide range of areas including; affiliate earnings, country response to perceived hot topics, preferred payment models, whether affiliates are considering using other performance technology on their sites and perceived threats to affiliate earnings.

Affiliates who enter the survey will also be entered into a draw to win a new iPad 2, courtesy of Webgains. They will also receive a complimentary copy of the research report.

Research findings will be released on the 7th-8th June at the Hilton Park Hotel, Munich and will be given to all delegates at this year’s a4uexpo Europe, and sent to members of Affiliates4u and to all publishers who complete the survey.

Matthew Wood, Founder of A4u, said:
“As budgets increase and brands adopt smarter methodology, a survey that highlights areas of interest and opportunity for both new and existing Advertisers and Publishers is, an essential part of the development process for the performance marketing industry.”

Robert Glasgow, Managing Director of Webgains, added:
“As our industry becomes increasingly mainstream, it is imperative that we understand the fundamentals of the key business drivers. The biggest of these, of course, are affiliate characteristics and behaviour; a subject which, surprisingly, has attracted very little in-depth research to date in the UK or elsewhere in Europe. By understanding key affiliate issues, geographic differences, promotional techniques etc, this survey will provide valuable insights into the affiliate landscape, leading to real business benefits for all concerned.

Moreover, I hope that after a successful launch, future surveys will allow us to track changes over time, allowing Networks, Agencies and Merchants to respond more appropriately to affiliate needs.”

Affiliates can enter the survey today by visiting www.affiliates4u.com/survey/

-ENDS-

About A4u:
A4u, organisers of industry events including the a4uexpo series and home to 60,000 Affiliate & Performance Marketing members at Affiliates4u.com.
Contact Chris Johnson on Chris@existem.com or +44 (0)117 203 3012 for more information.

About Webgains
Founded in 2005, Webgains is one of the leading international affiliate marketing networks, providing a highly effective combination of user-friendly technology together with world class client account management. With fully localised platforms in the UK, Germany, France, the Netherlands, Denmark, Sweden, Spain, Ireland and the USA Webgains is the fastest growing affiliate network facilitating international transactions for the benefit of both affiliates and advertisers. Webgains is part of ad pepper media International N.V, the global online marketing specialist.

For further information contact:
Sheema Luca, International Marketing Director
Tel: +44 (0)207 269 1228 Email: sheema@webgains.com

Published on: 3:00PM on 5th April 2011