We are happy to announce that our client Bombay Duck triumphed last night at the glittering ECMOD Direct Commerce Awards, held at the glamorous Lancaster London Hotel.

Bombay Duck and Portaltech won the prestigious ECMOD Direct Commerce Award in the category ‘Best Website Makeover’, for the re-launch and re-platform of their gift retail website: www.bombayduck.co.uk. With over 100 nominations from the best direct retail brands in the country, Bombay Duck were pitted up against prestigious brands such as, ASOS, Notonthehighstreet.com, Boden and Naked Wines.

The judges were impressed by the quality of entries this year and commented on how tough judging had been. Explaining why Bombay Duck won this award, the Judges commented on the “Very clever use of branding and technology” and said: “The new website fully encapsulates the company, the brand, the ethos – all Bombay Duck stands for and uses technology to improve their business process permanently.

Laura Bates, MD of Bombay Duck collected the award with Gareth Tuppenney, Sales & Marketing Manager. Laura Bates said: “We are absolutely delighted to win the ECMOD ‘Best Website Makeover’ award. It’s wonderful to receive such a prestigious award and be to be recognised amongst the cream of the e-Commerce industry. Launching the new website has been a real team effort and all the hard work has really paid off. Our customers have told us how much they love the new site and design and we are thrilled the ECMOD judges were equally impressed. The hybris platform and QuickLive commerce accelerator provides us with greater scope and functionality to convey the personality of the Bombay Duck brand, provide our customers with a first class shopping experience and allow us the flexibility to meet our demands as our business continues to grow.”

Bombay Duck is a family run, multi channel business; founded and established by one sister in 1993 and now managed by a 2nd sister Laura Bates. The company designs and creates exclusively designed and quirky colourful gifts, homewares and accessories that are great quality and good-humoured.

Bombay Duck approached Portaltech because they required a best of breed eCommerce platform that would manage all their product and content data cross channel and which would support both B2C and B2B sides of their business.

Portaltech re-platformed Bombay Duck on an integrated eCommerce platform, using the Portaltech QuickLive commerce accelerator for rapid, low risk rollout of their website. The re-platform, features a bespoke B2B trade landing page, with ‘starter’ offers, features on new product or range launches and targeted B2B promotions. Business customers can place orders online, ‘quick order’ previous orders or ranges, view credit limits, print invoices and manage their account information. The site can also back order, advise when products are back in stock & display delivery status information by product line. In addition to this, the team worked to improve usability & functionality for B2C customers; focusing on improving search & navigation, cross and up selling ranges & implemented targeted offers with engaging carousels and feature areas. The team also introduced social networking and an active newsletter campaign.

Gareth Tuppenney, Sales & Marketing Manager commented: “hybris is a fantastic platform that has transformed the way we do business online. It has enabled us to manage and refine the home page and promotions so that our offer always looks fresh and interesting.”

The site went live in May 2010 and is currently trading 62% up YOY and has increased it’s B2B customer base by 25% YOY. Conversion is also up by 50%. Bombay Duck’s customers are thrilled with the improvements too: “I work in my own shop during the day so it’s often difficult for me to telephone through my order. It’s great that I can now order online at a time that is convenient for me (often very late at night!) and I know that I will have all the information I need. I can’t think of any other supplier that has a website to rival yours.”

Andrew Walker, CEO at Portaltech said: “We created a ‘Website Makeover’ that affects both the front end user experience and engagement, but also the back end, to improve the companies trading and efficiencies. Bombay Duck’s internal team are now able to manage multiple channels (catalogue, call centre and their B2B and B2C online businesses) with one Content Management System, but have the ability to personalise and target their B2B and B2C customers separately”. Paul Tough CTO at Portaltech added: “We had a great year in 2010; we expanded our hybris client base significantly, attracted some exciting and high profile clients and also won 5 awards. So we are absolutely thrilled that two of our clients won at the ECMOD awards last night: Bombay Duck for ‘Best Website Makeover’ and Thompson & Morgan for ‘Best All Round Business or Brand’.”

To find out more about Portaltech, or to organise a demonstration of Portaltech’s QuickLive hybris accelerator module, contact: mark.adams@portaltech.co.uk , or call us on: 0207 981 0980
www.portaltech.co.uk www.quicklive.co.uk

Published on: 5:59PM on 7th April 2011