Leeds, England: 06 April 2011 – tombola, Britain’s biggest online bingo site, has announced that it is to work with Search Laboratory Ltd to raise its online profile and get it to the top of Google searches.

tombola is already one of the UK’s highest-profile online bingo operations, sponsoring both ITV’s popular soap, Emmerdale and Sunderland Association Football Club. Its partnership with Search Laboratory is designed to make it ‘first choice’ for people wanting to play bingo on the Internet.

tombola, which uses real players rather than actors in its TV advertising, will work with Search Laboratory on a number of initiatives designed to make potential customers more aware of its website, tombola.co.uk. These will include developing more links from other sites, creating a buzz in online forums and social networks, and ensuring that the tombola name is linked to the terms that searchers use. Named ‘Online Bingo Operator of the Year’ for 2010, Sunderland-based tombola and its associated companies have been involved in bingo for 50 years, design and create the games in-house.

Head of Marketing for tombola, Dawn-Elizabeth Howe, says: “We’re very pleased to be entering into this partnership with Search Laboratory. Its team brings a highly professional and technically sound approach to search marketing, and we’re already seeing a positive change in Google rankings”.

Search Laboratory’s CEO, Ian Harris, says: “Online gaming is a highly competitive market. tombola has already been innovative in creating a high profile using other media. This collaboration will ensure that potential customers searching on the Internet can find its site quickly and easily”.

Published on: 8:00AM on 8th April 2011