Launching real-time voting and new production formats on a global scale
Enabling participants to purchase votes using ‘Facebook Credits’
Provides broadcasters with access to more than 500 million Facebook users worldwide

Mobile Interactive Group (MIG) today announces the integration of its Interactive Broadcast Platform (IBP) with social platform Facebook, enabling more than 500 million users* to interact and vote worldwide.

Having worked with Facebook and various broadcasters over recent months, MIG has successfully integrated the IBP with Facebook, giving fans of some of the world’s most popular participation TV shows the ability to place real-time votes, enter polls, and competitions (sweep stakes) using their Facebook Credits (Facebooks virtual currency).

Rob Weisz, Commercial Director, MIG said, “We launched our Interactive Broadcast Platform (IBP) this January and the platform has already proven to be hugely successful for Sky’s ‘Got to Dance’, enabling viewers to participate and vote via mobile internet and apps. The integration with Facebook Credits provides a fully compliant and secure way for broadcasters and production companies to deliver interactivity into a live environment and to drive viewer engagement via new channels.

“At present we’re having strategic discussions with a number of key international broadcasters and other businesses and expect to make some significant announcements for prime time shows in the coming months.”

How does it work?

It’s simple – for example, fans of a participation TV show would access the show’s Facebook Page, here they can purchase votes using Facebook Credits, view the show contestants and ‘vote’ for their favourite act to stay in the show in real-time. The IBP has been designed to integrate into existing Facebook Pages through a simple SDK. This integration enables a real-time feed of voting statistics into the broadcaster’s production environment, allowing the broadcaster to count the votes for the show, ensuring all votes are fully auditable, secure, and compliant and collected within the voting window.

Having worked in the media industry for some years now, MIG has an in depth understanding of broadcast requirements. IBP’s unique architecture means the platform has been built to facilitate the largest interactive formats in the world. The platform is available across a range of smartphone apps stores; mobile web and traditional web; can accommodate various price points to suit different broadcaster requirements and is available as a fully managed service or through an SDK.

Additionally MIG announced an exclusive three year partnership with ITV continuing their five year relationship and a two year contract renewal with FIVE in January 2011; has recently published strong financial results for 2010 listing a sustained increase in turnover of 15% from £68m in 2009 to £78m in 2010; and in March announced the acquisition of mobile technology, marketing and services company Golden Bytes International B.V. to fast track the reach of MIG’s services into Europe.

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Published on: 10:36AM on 8th April 2011