11th April 2011: As part of its plans to continue to grow, promote and internationalise its product and service offerings, Speed-Trap Holdings Limited, has today announced that the company will change Speed-Trap Limited’s name to Celebrus Technologies Limited www.celebrus.com.

Simon Burton, Managing Director of Celebrus Technologies, comments, “We concluded that given the changing nature of the technology we provide and the solutions that it supports it was time for a new name and a new positioning in the market.”

Burton continues, “At the same time as changing our name we have been seeking a term that appropriately describes what we do. Having talked to and consulted with customers and industry analysts, such as Forrester, we concluded that ‘Customer Data Hubs’ is that term. So rather than trying to create our own category we have decided that it is time to join this one.”

Burton concludes, “We hope that Celebrus Technologies will become synonymous with the customer data hub over time and we shall be working with our international business partners to develop our offerings to reflect this position.”

Celebrus Technologies has implementations across three continents and offices in London, England and via its US Country Partner, Zencos in Cary, North Carolina. Its international business Partners include: SAS Institute, IS Solutions, Teradata Corporation, MicroStrategy Corporation, Oracle, OnMarc, and BIMA Consulting.

To explain the category further, we have produced a short YouTube video here at http://www.youtube.com/watch?v=AV1Cxqjm11Q please feel free to forward this to your colleagues and friends.

ENDS

About Celebrus Technologies

Celebrus Technologies delivers complete, real-time data, on online individual visitors’ behavior, environment and experience, and processes that in real-time to power Customer Data Hubs, and drive cross-channel behavioral targeting, real-time personalization & interaction management. With its tag-free content push, it can also provide a personalisation overlay for existing web sites and apps too.

Celebrus Technologies captures and analyzes interaction at the user interface from any mobile or laptop browser, including Flash/Flex components, video players and many apps.

Celebrus Technologies’ systems have come to define a new approach to the integration of online applications into an enterprise’s Information Architecture. The system’s User Interface Capture functionality provides a definitive, flexible and reusable source of customer, behavioral, process and performance data from any internet, intranet or extranet application.

Celebrus Technologies delivers its solutions directly and via a range of OEM, reseller and system integration partners around the world. Direct customers include AXA, Belron (Autoglass), directgov, Rank Interactive, P&O Ferries and ghd. Celebrus Technologies’ partners include the SAS Institute, IS Solutions PLC, Teradata Corporation, OnMarc, Oracle, Microstrategy, Sybase and BIMA Consulting.

What is a Customer Data Hub?

Customer Data Hubs are a new way of thinking about managing your online and offline customer interactions. A Customer Data Hub is a place to accumulate records of customers' and visitors' behavior and experience of an enterprise.

These records typically contain a "customer profile" for each visitor, this profile will hold static information about visitors - things like their name, address, account number etc. and the Hub will also contain "behavior records", that record individuals undertaking specific actions or activities (like purchasing or searching for products, or registering for the site).

In this way the Customer Data Hub becomes a place to hold all the key business and behavioral data for a customer. Some companies just use these hubs to keep track of online visitors and activity, but they can be used to compile a complete cross-channel view of the customer. Other businesses also augment a customer record with data from BI or other systems – adding information like suggested credit limits, or "next best offer" or "product recommendations".

Adding this type of data is important as the second reason for implementing a customer data hub is that they can be used to drive personalized messages to the visitor or to drive trigger-based marketing campaigns.

Customer Data Hub can drive dynamic programs like Basket Re-marketing, Customer Retention, Behavioral Targeting and even provide triggers for key business processes like Churn Management or Anti-Fraud programs.

For further information, please contact:

Malcolm Duckett
Celebrus Technologies
Tel: +44 (0) 1635 230 630
Fax: +44 (0) 1635 230 435
Email: malcolm.duckett@celebrus.com

Will Gardiner
Itpr
Tel: + 44 (0) 1932 578 800
Fax: + 44 (0) 1932 578 801
Email: willg@itpr.co.uk

Published on: 11:14AM on 11th April 2011