Designing email campaigns which follow best practices and look great in all email clients can be a challenge, even for those experienced with email marketing. Mally, the new free email analysis tool from, makes life easier for designers everywhere by scanning HTML email code for errors and even automatically fixing them. have released Mally, their latest free email marketing tool, to help make life a little easier for email designers everywhere.

One of the great challenges with email marketing is producing designs which work consistently across the wide range of different email programs used by recipients. Many modern web standards are not supported and different email clients have different limitations.

Mally makes life easier for designers everywhere by scanning HTML email code and providing a report on errors and issues found, even fixing many things automatically. Mally will also convert CSS code to inline styles for maximum compatibility. This makes it simple for designers to optimize their emails and catch errors before a campaign is sent out.

A completely free tool, users simply paste their email code into Mally and press a button. In a few seconds the scan is complete and a report available to view. Users can step through the report and see errors highlighted in their design, then choose whether to automatically fix them. The updated HTML code can then be downloaded ready for use.

Matt McNeill, CEO of explains “For designers who like crafting their own HTML emails, dealing with the limitations of different email clients can be a pain, especially if they are used to web design. Mally makes finding common email design issues easy and fast, and best of all we’ve made it completely free.”

“Mally is’s in-house email robot. All he does all day is look at email code and fix issues that he finds in it. We had to use a robot because we found that looking at too much email code can drive humans a little crazy, and they tend to expect silly things like sleep and food.”

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Published on: 11:55AM on 11th April 2011